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Forget Cash: What Will You Really Make At Your Startup?

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A version of this article previously appeared in the Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! If you haven''t seen his animated response to this crass question, it is well worth watching. Poet Slamming. Passionate Problems. Higher Purpose.

Startup 200
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How Tony Hawk And The Bones Brigade Broke The Rules & Owned The Market

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A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! John Greathouse: How did the Bones Brigade come together? He also shares his frank thoughts regarding his long-standing relationship with Stacy Peralta.

Marketing 100
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George Powell – Doing Well By Having Fun

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A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! John Greathouse: You pulled out your old college skateboard in the early 1970’s when your son wanted one. George Powell is proof that you can do well by having fun.

Mentor 100
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

A version of this article previously appeared on Inc. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Their SaaS product saves web developers and designers time, while allowing them to create cutting-edge websites. If it doesn’t come easily, don’t force it.". Don''t Force It.

Customer 153
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This Philanthropist Is Winning Skirmishes With Poverty By Tapping Into An Inner City’s Entrepreneurial Spirit

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If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Our fantastically inefficient Federal Government could learn a great deal from the folks at ABC. It performs "due diligence" before it makes "investments" and it measures results as a "return on its investment.".

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Don’t Let Your Startup O.D. On Cash

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A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Remind your team that every dollar spent in a non-productive fashion direct impacts each employee. Raising too much cash, too early, can kill your startup.

Startup 100
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Pour And Stir II – Managing Your Cost Per Customer

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free weekly Infochachkie articles! Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. No one wakes up and says to themselves, “I need to buy that product I have never heard of before.”

Customer 164