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LA-based Boulevard raises $27 million for its spa management software

TechCrunch LA

They spoke with salon owners in Beverly Hills, Hollywood and other trendy neighborhoods trying to get a sense of where software and services were falling short. Los Angeles-based Boulevard has raised $11 million for its software to manage salons and spas. Indeed, that company was taken private two years ago in a $1.9

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Hydra Rolls Out Campaign Tracking Software

socalTECH

Beverly Hills-based Hydra , which operates an online, cost-per-acquisition (CPA) advertising network, said today that it has officially debuted its new campaign tracking software for its advertisers. The firm said the new software, HN 2.0, The firm said the new software, HN 2.0, Hydra's HN 2.0

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Hydra Launches Ad Tracking Software

socalTECH

Beverly Hills-based Hydra has launched a new, proprietary ad campaign tracking software product it is calling HNv2, the firm said Thursday. According to Hydra, the online ad tracking software is designed to help its publishing partners prevent fraud and the promotion of campaigns in unauthorized channels. READ MORE>>.

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Flywheel Expands Into Los Angeles, Ramps Up Taxi vs. Rideshare Battle

socalTECH

The app developer--which recently raised some funding from local Los Angeles investor Craton Equity Partners--develops software which essentially provides Uber-like smartphone functionality to any taxicab company. Flywheel''s service is available across LA except Santa Monica and Beverly Hills. READ MORE>>.

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Flywheel Expands Across LA

socalTECH

Mobile taxi summoning app developer Flywheel is expanding its coverage area in Los Angeles today, saying that it will now provide coverage in Beverly Hills, West Hollywood, and Culver City as well as the Westside and the South Bay.

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Mobile Roadie Powers Beatles LOVE App

socalTECH

Beverly Hills-based Mobile Roadie , which develops software used to create and manage mobile applications for the music industry and brands, said this week that it has built an application for Apple Corps and Cirque du Soleil, called The Beatles LOVE app. Financial details of the win were not disclosed.

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Snowball Factory Raises Funding

socalTECH

Beverly Hills-based The Snowball Factory , the developer of Awe.sm , a URL shortener for domains, and tweetpo.st , software for updating Facebook from Twitter, has raised $562,600 in an equity funding round, according to a regulatory filing from the firm Tuesday. Source of the funding was not disclosed. Product Manager at Yahoo!