Remove Blog Remove Development Remove SEM Remove Web
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 139
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

For children with a proclivity toward business, a newspaper route provided an invaluable opportunity to develop the following entrepreneurial skills: Punctuality – Newspapers had to be delivered on time, irrespective of the weather, the fact that Sunday papers can weigh several pounds each or the requirement to wake up at the crack of dawn.

Web 2.0 222
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” But you don’t need to spend money on SEM.

SEM 150
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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 107
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

SEM 90
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Let me give you an example.

Startup 323
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Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.