InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Put yourself on the site.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

JUNE 9, 2013

The traditional mode of starting a company is to plan a serial process, where you complete once all the steps, leading to the “big bang” launch of the company. Then you assess feedback, adjust your offering, and iterate until you get it right (have some very satisfied customers). Find customers, partners and channels early.

Startup 105

Startup Search Engine Optimization Social Network Customer 105

Startup Professionals Musings

AUGUST 21, 2014

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Evaluate customer response prior to development. Surface your prototype, get customer feedback, make corrections, and iterate until you get it right. Being open is the new business culture around the world.

Startup 101

Startup Search Engine Optimization Ideas Customer 101

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

FEBRUARY 18, 2017

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Put yourself on the site.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Startup Professionals Musings

JULY 2, 2012

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest in your solution. By habit, people market to customers like themselves, because they know what they like and need.

Marketing 98

Marketing Search Engine Optimization Customer Custom 98

Startup Professionals Musings

MAY 12, 2012

The traditional mode of starting a company is to plan a serial process, where you complete only once all the steps, leading to the “big bang” launch of the company. Then you assess feedback, adjust your offering, and iterate until you get it right (have some very satisfied customers). Find customers, partners and channels early.

Entrepreneur 92

Entrepreneur Search Engine Optimization Startup Social Network 92

Startup Professionals Musings

OCTOBER 15, 2012

I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. But otherwise, startup companies should seek out publicity and the open sharing of information, from day one. “No Time is your biggest enemy, and customer feedback is your biggest ally.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Put yourself on the site.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

APRIL 13, 2016

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Evaluate customer response prior to development. Surface your prototype, get customer feedback, make corrections, and iterate until you get it right. Being open is the new business culture around the world.

Startup 60

Startup Search Engine Optimization Ideas Customer 60

Startup Professionals Musings

APRIL 22, 2011

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest in your solution. By habit, people market to customers like themselves, because they know what they like and need.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

Startup Professionals Musings

AUGUST 31, 2011

I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. But otherwise, startup companies should seek out publicity and the open sharing of information, from day one. “No Time is your biggest enemy, and customer feedback is your biggest ally.

Startup 101

Startup Search Engine Optimization Course Media 101

socalTECH

OCTOBER 14, 2011

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Where do those videos get distribute?

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. Put yourself on the site.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

APRIL 16, 2011

A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). I should have added that a website not optimized for search engines is lost in the heap of a billion dead websites. Create inbound and outbound links.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

AUGUST 10, 2010

I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. But otherwise, startup companies should seek out publicity and the open sharing of information, from day one. “No Time is your biggest enemy, and customer feedback is your biggest ally.

Startup 91

Startup Search Engine Optimization Course Media 91

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

FEBRUARY 25, 2010

The traditional mode of starting a company is to plan a serial process, where you complete only once all the steps, leading to the “big bang” launch of the company. Then you assess feedback, adjust your offering, and iterate until you get it right (have some very satisfied customers). Find customers, partners and channels early.

Startup 48

Startup Search Engine Optimization Social Network Customer 48

Startup Professionals Musings

FEBRUARY 27, 2010

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). I should have added that a website not clearly visible to search engines is lost in the dead zone. Unless someone searches for your company by name, it won’t show up in the results.

SEO 48

SEO HTML Search Engine Optimization Web 48

Startup Professionals Musings

NOVEMBER 12, 2021

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

JANUARY 27, 2019

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

JANUARY 29, 2017

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

SEPTEMBER 5, 2013

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

AUGUST 10, 2012

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

APRIL 27, 2011

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 91

Blogging Search Engine Optimization Services Writing 91