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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. Absofuckinglutely.

Blogging 373
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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Why John Frankel Leaned in Early on Klout and Cornerstone OnDemand and What He Sees Next

Both Sides of the Table

I had been hanging around Klout for a year and many of my friends had angel funded the company and were champions. John laid into a well-honed thesis on why the social web needed a “Page Rank” equivalent for people. It is company 500px who has a beautiful product and a burgeoning community on the iPad and web.

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Every Small Business Should Celebrate the Positives

Startup Professionals Musings

Sponsored by VISA Business Running a small business as an entrepreneur is a never-ending challenge of new products, customers, competitors, and an unpredictable economy. Too many entrepreneurs never find the time to reflect on the positives of their lifestyle, or even take a break. Choosing entrepreneurship is no exception.

Startup 92
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8 Tips To Help You Dodge Common Startup Mistakes

Startup Professionals Musings

But rather than dwell on the failures, I’ve tried to extract from them a list of practical action items that will improve your survival probability. I offer these pragmatic recommendations: Buffer your funding requirements. Adapt your strategy monthly. Assume your initial strategy will be wrong. Manage your time.

Tips 102
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How to Minimize the Red Tape and Taxes of a Startup

Startup Professionals Musings

One of the first questions that I get from many entrepreneurs is “How should I set up my company to minimize my setup costs, tax liabilities, and risk of lawsuits?” If you aren’t so sure, need something fast, or need to keep your costs low, then an LLC is the best legal and taxable entity to facilitate your startup.

Startup 93