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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Facebook’s Biggest Mistake?

InfoChachkie

While the web based version of Facebook has an abundance of display banners and advertisements littering every page, the mobile version has nothing of the sort. But even Facebook admitted in their SEC filings that this was a weak solution and that they don’t currently generate any meaningful revenue from the use of Facebook mobile products.

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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

Although the exact sequence of events is a bit unclear, it appears that Hacker News user "lukethomas"(who is unaffiliated with Divshot) was prompted to create the Hacker News post after reading a tweet about the initiation of the company's private beta. Be Yourself - Represent yourself, not the company in your comments. Engagement.

News 198
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. asymmetry, real-time, curated RSS / link-sharing]. Suddenly we were all creating blogs on Blogger.com, Typepad & WordPress.

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Has Facebook Achieved What AOL Could Have A Generation Ago?

Tech Zulu Event

If you don’t know, Instant Articles are Facebook’s new way to natively load articles within the app using an adapted RSS feed. Mark Zuckerberg announced native Instant Articles as a feature update about a year ago and Facebook has been slowly rolling out and improving the product ever since. Nick Denton (@nicknotned) March 1, 2016.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373