Blogging Competition Press Sites 
Both Sides of the Table
FEBRUARY 20, 2017
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.
Startup Professionals Musings
APRIL 4, 2015
If you already have a strong customer base, create a brief survey to help you determine what social media sites they’re using and how to reach them in a targeted way. Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Above all, don’t forget to observe your competition and their social media activity.
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Both Sides of the Table
JANUARY 12, 2014
It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Mea culpa and get right back into line.
Both Sides of the Table
JULY 12, 2011
Chris Dixon is one of my favorite people in tech and writes one of the few blogs I read religiously. If you like the quick summary notes, please check out Adam’s blog on tech, entrepreneurship & VC as a thank you. Chris feels that all sites will become more personalized through either behind-the-scenes cookie-ing (i.e.
Both Sides of the Table
JUNE 18, 2010
Search leverages selective filtering via XMPP versus site indexing; only real-time search player to do so. Diverse search results include stream updates, blog posts, news articles, photos, videos (versus Twitter/FaceBook1 only). Preliminary details: Social e-commerce site, based around celebrity and influencer-curated recommendations.
Startup Professionals Musings
SEPTEMBER 30, 2013
It’s also the keystone to convincing investors that you have a “sustainable competitive advantage.” If your business is a new job site for boomers, you need to establish yourself as the expert on this subject in the press, on social networks, and join related organizations. Letters of intent or endorsement.
Both Sides of the Table
MARCH 6, 2010
Since I answer this all the time anyway I thought it might make an interesting blog post. I get to do a deep dive on their business model, product roadmap and competitive positioning. When your site crashes and you get slammed by customers and in the press – you’re all in the sh*tter together.
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