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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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The Men of Pinterest

InfoChachkie

Of course, there has been no shortage of articles about Pinterest lately. The inspiration for this blog post via a recent Tweet , Hunter is a force of good at Youtube and Google. He also recently blogged his feelings on Pinterest mania. You guys are going to be rich!”. I guess I was right. The few, the proud, the Peen-terest.

Blogging 178
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With Greathouse Comes Great Responsibility

InfoChachkie

Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO. These courses all proved to be serious influences on turning the dream of starting their own company into a reality. Fall quarter of Sr. Share and Enjoy.

Class 231
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

But of course we also focused on making content go viral. I’ll write a post on how to give feedback to employees and then I’ll get emails from people telling me they forwarded it to their whole team. Good comment community = viral blog. Try making your blog posts as lists and have it in your headline to drive clicks.

Buzzfeed 354
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Guerilla Marketing, Brad Feld Style

InfoChachkie

<iframe width="560" height="315" src="[link] frameborder="0" allowfullscreen></iframe> The catalyst for Brad’s evolving view of marketing was THIS blog entry by Chris Moody in which he pointed out that much of Foundry Group’s thought leadership efforts are essentially a form of guerilla marketing. Share and Enjoy.

Marketing 233
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Make It Work- the real story

InfoChachkie

However, Eric recently posted the following insights on his blog. I immediately called every press outlet to be proactive in telling our story, changed our website to inform our customers and our few remaining staff fielded calls and emails from our customers. Of course). Success has many fathers, failure is an orphan. .

RSS 170
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

As Michael notes, "While we wrote a blog post about the theme, it went viral thanks largely to the tweet button front and center on GitHub. Of course, the lovely thing is that at the end of the day it is a great marketing gimmick. No matter how clever your marketing stunt, it won''t be shared unless you make it is nearly effortless.

Customer 195