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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Facebook had an elegant solution to the “half life” problem in that it developed an algorithm that determined what users saw in their feeds. Will that continue?

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes.

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Best Friday Reads: Social Media Rules Us All, and Mints Billionaires

Xconomy

While the evolution from hunched primates to homo sapiens took tens of millions of years, we needed only about a decade to develop an arched neck that is perennially looking down at a smartphone—presumably one with a social media app open.

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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Let that ideal co-founder find you.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. This is a way to get in touch with the people and vice versa that never existed prior to the social media revolution. In Conclusion….