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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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11 Quick Tips to Get More Value out of Your Board

Both Sides of the Table

Yesterday I wrote a blog post about what the role of a board actually is. The board’s job is to review the company’s financial performance and strategy and help provide counsel to the executive team. I can’t change who your board members are so let me offer some thoughts on how to make your interactions with your board more productive.

Tips 212
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Facebook’s Biggest Mistake?

InfoChachkie

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Everyone has an account and checks it multiple times a day, no matter how often people threaten to delete it and “de-wire”.

Netflix 191
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7 Rules for Savvy Customer Service Required Today

Startup Professionals Musings

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. Great startups are getting ahead of the game with “anticipatory customer service,” like providing smart phone access to product and account data to head off complaints. Respect your customer’s view of usability.

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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. Eric Greenspan.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. This is a post to help you figure out why you should write and what you should talk about. People often ask me why I started blogging. I’ll bet your customers, business partners or suppliers would love similar. Who are your customers, partners or suppliers? Absofuckinglutely.

Blogging 373
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15 Hacks to Raise the Most Money for Your Indiegogo Campaign

Tech Zulu Event

There are 3 vital questions to ask when putting together a campaign; 1- Is the thing I’m raising money for a great product? 2- How am I talking about my product? He shared, ‘When creating a campaign it’s key to remember that people are fans of you – not the actual product, so you want to be sure to communicate your why.’.

Startup 109