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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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How Many Times Should You Tweet Your Blog Post?

Both Sides of the Table

I’ve argued previously that Twitter is a new form of curated RSS and in many ways it is. But it is a transient RSS reader. I wanted to see two things: Would the second (or sometimes even third Tweet) convert enough people to my blog to make it worth potentially annoying some people on Twitter? So, whaddaya think?

Blogging 289
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

It needs to have an interpersonal, human angle – Examples he gives, “mothers & daughters, traits in your boss you don’t like or the perfect drinks on your anniversary. Create something people can engage with – Examples include videos you can put your image into. Good comment community = viral blog.

Buzzfeed 354
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Twitter Networks are Different than Social Networks

Both Sides of the Table

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. He had followed me on Twitter and sent me a nice message about my blog.

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Social Media for Service Professionals

SoCal CTO

Value of Blogging I started the presentation talking about the value of blogging. Tom Peters No single thing in the last 15 years professionally has been more important in my life than blogging. But from a value perspective, it really comes down to the numbers I showed for my eLearning Technology blog. This is that post.

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Most Common Early Start-up Mistakes

Both Sides of the Table

This is part of my ongoing series “ Start-up Lessons. &# If you want to subscribe to my RSS feed please click here or to get my blog by email click here. But for the sake of my example – say 20%. Yesterday I wrote a blog posting on founder vesting (see here ). You also need to get other people around you.

Startup 365