Both Sides of the Table

APRIL 4, 2011

For example, I highly recommend a set of board metrics that the CEO communicates to board members at every meeting. How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. You’ll have no idea when you’re off course.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I think a great example right now is turntable.fm. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

DECEMBER 7, 2010

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Marketing 94

Marketing Startup Social Media SEM 94

InfoChachkie

OCTOBER 13, 2009

The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. a pack, send you the money and choose my prize.”.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. So it might actually be more productive for you to improve your conversion than to improve your ad buying, for example. If you converted one more customer (6 in stead of 5) your CAC just went down to $167.67 ($1,000 / 6).

Metrics 150

Metrics Startup SaaS Course 150

Tech Zulu Event

APRIL 24, 2013

A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Thus, you need to enable new ways to create a scalable customer acquisition process. About Richie Hecker.

Hulu 111

Hulu Startup Social Media Organization 111

InfoChachkie

DECEMBER 2, 2009

In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. However, Search Engine Management (SEM) is not a “set and forget” exercise. Copyright © 2007-9 by J.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 1, 2011

There has been all sorts of discussions about marketing on blogs lately. Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. Foursquare is a great example of this. DJ’s couldn’t help but want to play his records.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398