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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Netflix as a service has always prided itself on movie recommendations that are tailored specifically to you plus user ratings on the quality of films. The big price increase : 5 out of 5 stars. Some customer segments value the DVD business and these may be more price sensitive. A blog post! No, probably not. ”).

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Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

In a world where we’ve seen newspapers crumbling, record labels struggling and Blockbuster imploding and making way for the rise of Netflix it seems kinda intuitive to most of us but we can’t quite place why this happens. They are radically lower in price. So what did happen? And what does happen in many other industries?

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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Give people massive price increases on most media and they’ll abandon it.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Valu e and Exp erience versus Price and Product. It’s a Netflix for business cards and receipts. Now study the event organizer. Blogs and Forums.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

If you have the proper mechanisms to accurately calculate your Cost Per Customer / Lifetime Value Equation, you will happily purchase as many customers from affiliates as your cash flow constraints will allow, as long as the average acquisition price is less than the customers’ average lifetime value. Copyright © 2007-9 by J.

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