Both Sides of the Table
OCTOBER 10, 2011
Netflix as a service has always prided itself on movie recommendations that are tailored specifically to you plus user ratings on the quality of films. The big price increase : 5 out of 5 stars. Some customer segments value the DVD business and these may be more price sensitive. This makes their business types very different.
TechCrunch LA
AUGUST 5, 2022
What if an influencer collective could be truly collaborative, rather than fodder for a depressing Netflix reality show ? The price of membership varies depending on what resources an applicant is looking for, whether that’s marketing, help connecting with potential brand partners or use of studio space.
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Both Sides of the Table
MARCH 25, 2016
So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. It is Blockbuster video in the dawn of Netflix. What price will your customer ultimately accept?
Both Sides of the Table
NOVEMBER 4, 2010
In a world where we’ve seen newspapers crumbling, record labels struggling and Blockbuster imploding and making way for the rise of Netflix it seems kinda intuitive to most of us but we can’t quite place why this happens. They are radically lower in price. So what did happen? And what does happen in many other industries?
Both Sides of the Table
APRIL 30, 2011
In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Give people massive price increases on most media and they’ll abandon it.
Tech Zulu Event
NOVEMBER 18, 2011
Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Valu e and Exp erience versus Price and Product. It’s a Netflix for business cards and receipts. Now study the event organizer. What are their interests?
InfoChachkie
DECEMBER 2, 2009
If you have the proper mechanisms to accurately calculate your Cost Per Customer / Lifetime Value Equation, you will happily purchase as many customers from affiliates as your cash flow constraints will allow, as long as the average acquisition price is less than the customers’ average lifetime value.
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