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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Netflix as a service has always prided itself on movie recommendations that are tailored specifically to you plus user ratings on the quality of films. Netflix needs to segment their customers and charge each what is appropriate. Perhaps they should have just created business units called: Netflix DVD & Netflix Streaming.

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Facebook’s Biggest Mistake?

InfoChachkie

Maybe even as big as Netflix’ seemingly permanent mistake of not allowing Netflix subscribers to send a “your friend Arden thought you’d love this movie. Click here to watch it for free” link to their non-Netflix friends. Photo Credit: Tech The Best , Tech blog. Photo Credit: Let's Not And Say We Did , Personal blog.

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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. As evidenced by the eye-tracking studies – they will remain in the stream.

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Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

In a world where we’ve seen newspapers crumbling, record labels struggling and Blockbuster imploding and making way for the rise of Netflix it seems kinda intuitive to most of us but we can’t quite place why this happens. I am reminded about how dismissive traditionally television media is about YouTube – even to this day.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

It’s a Netflix for business cards and receipts. Now study the event organizer. Over 50,000 journalists use HARO to find experts to interview for TV, newspapers, books, magazines and blogs. Blogs and Forums. Spend time in Blogs and Forums to get to know your potential customer. Perfect example; ShoeBoxed.com.

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Interview with Zach James and Rich Raddon, MOVIECLIPS.COM

socalTECH

We said to the studios--you have this amazing content, why not let us clip it all up, find the best moments in film, and allow users to post those to their blogs and Facebook pages, and let us create curated channels on the web? Studies show, if you don't, people will turn to piracy. Rich Raddon: There are two things.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. He is also the author of an award-winning entrepreneurial blog infoChachkie.com. In most cases, the advertiser only pays per valid registration obtained.

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