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Startup Professionals Musings
FEBRUARY 20, 2022
Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. Lacks a sales angle. Great content shouldn’t have any obvious marketing messages or sales pitches embedded inside of it.
Startup Professionals Musings
MAY 19, 2019
Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. Lacks a sales angle. Great content shouldn’t have any obvious marketing messages or sales pitches embedded inside of it.
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Startup Professionals Musings
MARCH 16, 2014
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product. Marty Zwilling.
Startup Professionals Musings
JANUARY 17, 2013
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product. Marty Zwilling.
Startup Professionals Musings
MAY 14, 2017
Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. Lacks a sales angle. Great content shouldn’t have any obvious marketing messages or sales pitches embedded inside of it.
Startup Professionals Musings
JANUARY 26, 2014
Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. Lacks a sales angle. Great content shouldn’t have any obvious marketing messages or sales pitches embedded inside of it.
Startup Professionals Musings
DECEMBER 7, 2010
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Generate leads for your product. Marty Zwilling.
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