Xconomy

AUGUST 31, 2020

Don’t miss out on savings for this year’s online Xcelerate Keynote Series at Biotech Week Boston – our early bird sale ends this Friday!

Sales 98

Sales Research Conference Product 98

Both Sides of the Table

SEPTEMBER 28, 2011

That great productivity drain that we somehow all buy into. So I ask you – if you’re being reactive to somebody else’s emails are you really being as productive in your company as you could be? You’re writing a freaking blog post! Plus, he’s a loyal reader of this blog. ” Brilliant!

Email 314

Email Product Startup Writing 314

Both Sides of the Table

MARCH 31, 2012

Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions.

Startup 319

Startup Sales Course Competition 319

SoCal CTO

OCTOBER 15, 2009

Steve Gilison worked as a market researcher and product manager at a startup where my company, TechEmpower , did the software / web development. I have about 11 years in the technology sector including roles doing market research, sales and product development. My focus has been marketing strategy and product development.

Los Angeles 179

Los Angeles Product Angel Startup 179

Startup Professionals Musings

MAY 21, 2022

New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

NOVEMBER 27, 2021

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

FEBRUARY 20, 2022

Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. Lacks a sales angle. Great content shouldn’t have any obvious marketing messages or sales pitches embedded inside of it.

Content 146

Content Newsletter Competition Writing 146

Both Sides of the Table

MARCH 21, 2013

I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. help you integrate your product with other systems making it harder for your product to be replaced by competitors.

Software Review 321

Software Review Software Services Company 321

Startup Professionals Musings

APRIL 29, 2023

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Low cost and low margin products can be winners, if the volume is high enough.

Startup 111

Startup Training Services Writing 111

Xconomy

DECEMBER 19, 2017

From products designed by artificial intelligence to virtual reality systems that help shoppers picture merchandise in their homes, retailers are deploying technology like never before this holiday season, betting that they can win business back from the default of online shopping. Read more » Reprints | Share:

Artificial Inteligence 61

Artificial Inteligence Sales Technology Design 61

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Tech.Co

FEBRUARY 19, 2021

Selz, run by a team of around 50 in Sydney, Australia, bills itself as a one-stop-shop for small businesses to start selling products and services online. Martin Rushe, the CEO and founder of Selz wrote a blog post announcing the deal. Shopify has even partnered with TikTok to facilitate in-app sales for small businesses.

News 137

News Acquisition Platform Sales 137

Tech Zulu Event

DECEMBER 16, 2013

750,000 for Scaling & Product development. Delighted about the $750,000 seed round Chippmunk CEO Brian Nickerson said, “Our passion and commitment to incomparable UX is at the core of what drives our team and we will continue scaling and investing in the product.”. Doubling user base & top-tier clients.

Seed Funding 79

Seed Funding Product Draper Develop 79

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Content 104

Content Customer Custom Marketing 104

Both Sides of the Table

FEBRUARY 6, 2013

But not anal if one founder who shares equity graciously with early employees who are treated as “co-founders” My idea startup team is heaving on tech personnel but also has strong product management. Without strong PMs you build crappy products that nobody needs or that real people can’t use. For the wrong reasons.

Startup 388

Startup Slides Outsource Development Sales 388

Startup Professionals Musings

MAY 14, 2023

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Getting a sales contract before manufacturing inventory.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Both Sides of the Table

APRIL 12, 2017

We’re expected to be at conferences, events, sales meetings and be publicly visible. People expect blog posts, Tweets, panels, speeches. Recruiting, business development, shipping product, writing blog posts, networking … it’s all the same. And then there are investors who want updates, calls, reports, check-ins.

Activity 297

Activity Blogging Email Startup 297

Both Sides of the Table

JANUARY 6, 2014

Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup. how much energy to put into channel partners vs. direct sales. how to build an initial sales organization. how to market our products and company.

Startup 325

Startup Sales Technical Review Software Review 325

Tech.Co

OCTOBER 28, 2020

The new team-up has a lot of moving parts: Shopify even termed it a “first-of-its-kind” partnership in its announcement blog post. They'll need to open a TikTok For Business account and select a product to feature, before auto-generating video ads that can link any interested TikTokkers directly to the merchant's Shopify store.

Help 150

Help Platform Startup Social Media 150

Startup Professionals Musings

AUGUST 3, 2020

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Low cost and low margin products can be winners, if the volume is high enough.

Startup 174

Startup Training Services Writing 174

Tech Zulu Event

NOVEMBER 16, 2013

Turn on your phone and look at the productivity folder. You’ll be more productive within three weeks time. We discuss productivity, emails, communication, and the dynamics of the team. As Alex points out in this blog post there’s a ton of options out there in a severely fragmented industry. Their claim?

Product 99

Product Ideas Email Organization 99

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Watch out for local sales force requirements. Maybe it’s selling local tours and taking a cut of the revenue.

Startup 144

Startup Sites Content Sales 144

Both Sides of the Table

MAY 24, 2016

Not since the initial popularity of Twitter in 2007 has a product so befuddled people. I remember the same disdain from people when I started blogging or using Twitter. A bit like a blog that is put out regularly but not overly edited or self-conscious about word choices or typos. Why would a VC do that? I do these, too.

Snapchat 200

Snapchat Blogging Venture Capital Writing 200

Both Sides of the Table

NOVEMBER 1, 2009

Our sales guys were on the front line and heard what they needed to win deals. They communicated this to product management who looked at all of the internal requirements we had generated (e.g. and product management worked with me to decide what to build & when. They taped people using existing products.

Organization 280

Organization Customer Custom Tips 280

InfoChachkie

OCTOBER 13, 2009

Sales – Many publishers, including Grit, encouraged newspaper boys to create new routes and expand existing ones by aggressively selling subscriptions to non-subscribers. This pay-per-newspaper formula directly rewarded the children’s sales efforts and sparked a life-long entrepreneurial fire in generations of newspaper boys.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

InfoChachkie

JUNE 3, 2013

Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". blogging, in a sense. From 35 To 500 Readers. every three weeks.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Both Sides of the Table

APRIL 25, 2011

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. They have created two internal technology “products&# and wanted to figure out how they could turn their services business into a product business that could be financed. This team is talented.

Services 332

Services Venture Capital IP Startup 332

Startup Professionals Musings

OCTOBER 22, 2021

Look for real problems to solve, like losing weight, staying healthy, or gaps in a popular product line. Today it more often means a “trusted friend” who seems real, visible, and doesn’t “push” products. First, pick an opportunity that has a worldwide appeal, like eco-friendly products. Position yourself as an expert.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

JUNE 4, 2021

Their computers then merge your ads with search results when users search words imply an interest in your products. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Keyword research and budget forecasting.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

OCTOBER 30, 2020

Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. Customer feedback, including blog comments, usability reviews, and early user testimonials, build relationships and provide credible marketing to the broader customer community.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Xconomy

JULY 7, 2016

Morristown, NJ-based Pernix (NASDAQ: PTX ) will cut 60 workers , mostly from its neurology sales staff, the company said today. That deal added Somaxon’s insomnia drug doxepin (Silenor) to the Pernix product mix. As of the end of 2015, Pernix reported a headcount of 274. Those acquisitions helped Pernix reach $175.8

Sales 40

Sales San Diego .Net Report 40

InfoChachkie

JANUARY 18, 2012

Mark is a Partner at GRP Partners and authors one of the most widely read startup blogs, BothSidesOfTheTable. Mark encourages emerging entrepreneurs to be bold, yet he admits that with his first startup, he boldly pushed PR before the product was ready. But our product wasn’t ready for primetime. Number one is sales.

Entrepreneur 272

Entrepreneur Startup Conference Santa Barbara 272

Both Sides of the Table

SEPTEMBER 10, 2009

Recently I wrote a blog post about how I hated losing, but I embrace it. Fred Wilson wrote on his blog this week about learning from failures here and quoted Obama’s speech from tonight: you can’t let your failures define you – you have to let them teach you. In every sales campaign of any substance (e.g.

Startup 247

Startup Venture Capital Blogging Writing 247

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Customer 127

Customer Custom Marketing Content 127

Both Sides of the Table

FEBRUARY 24, 2011

I invested in LA-based Gogii , one of the fastest growing, most exciting mobile social networking companies you’ve never heard of and maker of a product called textPlus. And if you are – what on earth are you reading such a boring blog as this?!? But the product is called textPlus, not textFree.

Gogii 310

Gogii Invest Blogging Startup 310

Startup Professionals Musings

AUGUST 24, 2019

New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

SEPTEMBER 19, 2021

One of the reasons it’s so tough is that the rules are constantly changing on what it takes to win over customers, as customer attitudes and cultures change, and competitors continually strive to “raise the bar” on product and support. Shame on you if you offer any product or service that is dull or unattractive.

Company 152

Company Companies Startup Customer 152