Startup Professionals Musings
APRIL 29, 2019
Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. I have found that publishing a regular blog can give you an edge in making all this happen. Your blog followers will be your best customers.
Both Sides of the Table
MARCH 8, 2010
I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?
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Both Sides of the Table
JUNE 17, 2010
I wanted to see two things: Would the second (or sometimes even third Tweet) convert enough people to my blog to make it worth potentially annoying some people on Twitter? If your goal is to send a Tweet that converts to people to a blog post sending more than one Tweet is recommended. My conclusions. So, whaddaya think?
Both Sides of the Table
OCTOBER 19, 2009
On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.
Both Sides of the Table
SEPTEMBER 30, 2011
It’s the lifeblood of any organization and yet most startups don’t have any sales DNA on their teams. It’s important enough that I dedicate a tab on my blog to startup sales & marketing. But the ground we covered was awesome for anybody wanting to know more about sales. What is your sales process?
Both Sides of the Table
JUNE 17, 2013
If you haven’t already followed me on Twitter, that’s the fastest way to get blog updates. In my first enterprise software company we developed a methodology for sales that we called PUCCKA. I call these people crocodile sales people – small ears and a big mouth. The best sales meetings are discussions.
Both Sides of the Table
FEBRUARY 5, 2011
Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.
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