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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. I have found that publishing a regular blog can give you an edge in making all this happen. Your blog followers will be your best customers.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?

Blogging 286
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

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How Many Times Should You Tweet Your Blog Post?

Both Sides of the Table

I’ll finish writing around 1am and that’s a dumb time to Tweet because few people in the US are online. I wanted to see two things: Would the second (or sometimes even third Tweet) convert enough people to my blog to make it worth potentially annoying some people on Twitter? My conclusions. So, whaddaya think?

Blogging 289
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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

If you haven’t already followed me on Twitter, that’s the fastest way to get blog updates. In my first enterprise software company we developed a methodology for sales that we called PUCCKA. I call these people crocodile sales people – small ears and a big mouth. The best sales meetings are discussions.

Sales 367
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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 316
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How To Write An Effective Answer On Quora: Communications 101

InfoChachkie

I write a bit more about how entrepreneurs can protect their ideas here: Spilling The Beans. Analogy – As readers of this blog know, I enjoy drawing connections between seemingly disparate people, historical events and pop culture minutia because it is entertaining and can facilitate learning. Timing and luck also play a role.

Writing 150