Startup Professionals Musings
DECEMBER 7, 2022
Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.
Startup Professionals Musings
FEBRUARY 20, 2022
Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. Lacks a sales angle. Great content shouldn’t have any obvious marketing messages or sales pitches embedded inside of it.
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Tech.Co
AUGUST 16, 2017
Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. You need to find lead gen tools that will convert leads, fill your sales funnel, and increase your revenue effectively. Webinar Software – ClickMeeting.
Both Sides of the Table
NOVEMBER 16, 2014
Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. Of if your VP Sales isn’t complaining about marketing she’s trying to get the function reporting to her. And then there’s product management. Engineering?
Startup Professionals Musings
MARCH 9, 2020
Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers.
Startup Professionals Musings
MAY 19, 2019
Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. Lacks a sales angle. Great content shouldn’t have any obvious marketing messages or sales pitches embedded inside of it.
Eric Greenspan
NOVEMBER 5, 2009
But I’m not really selling a product or service. That said, Facebook has implemented some new changes that have taken away from the quick response and chatter that was once enjoyable and useful, but great for expanding the Facebook user base and targeting a sales channel. Long story short, followers = buyers.
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