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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". It''s gonna highlight our emotions, our ups and our downs.

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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

The lessons learned by Divshot confirm that obtaining, and more importantly maintaining, visibility on the front page of a major social news site results from the congruence of three factors: audience, timing and engagement. If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.".

News 198
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Their SaaS product saves web developers and designers time, while allowing them to create cutting-edge websites. These early adopters pride themselves in creating web pages that are not only functional, but also elegant and aesthetically pleasing. Follow my startup-oriented Twitter feed here: @johngreathouse. Share and Enjoy.

Customer 195
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? People often ask me why I started blogging. It really started simply enough. Or “I’m a new entrepreneur, why would I offer advice on how to run a startup?&#.

Blogging 373
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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Coull Offers Advertisers Video Skimlinks.

Customer 226
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. asymmetry, real-time, curated RSS / link-sharing]. Suddenly we were all creating blogs on Blogger.com, Typepad & WordPress.