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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? People often ask me why I started blogging. GRP Partners last fund is the single best performing VC fund in the US (prequin data) for its vintage year). Absofuckinglutely. accessibility.

Blogging 373
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Why John Frankel Leaned in Early on Klout and Cornerstone OnDemand and What He Sees Next

Both Sides of the Table

John laid into a well-honed thesis on why the social web needed a “Page Rank” equivalent for people. From this debate about Klout John and I have had a series of in person meetings and debates about our industry (both VC & tech) and what is changing. Put offer proper accounting at your peril. SHOW NOTES.

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Why You Should Put Yourself Out There and Try New Products

Both Sides of the Table

They thought it was like MySpace and why did I need a MySpace page? In 2008 I started VC blogging. I had blogged when I was an entrepreneur. In 2015 I opened up my Facebook page to the public. Here’s the thing: If you never try new product and new networks you’ll never learn anything. Stay young.

Snapchat 150
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. short answer: very, very rarely.

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Don’t Let Anybody Tell You Not to Speak Up. Here’s Why …

Both Sides of the Table

So it is now your duty to speak up. He has announced he will cut foreign aid to countries if they could possibly used to aid women’s productive rights in poor countries who lack access to proper care. But wait, Mark, you’re a VC — why are you suddenly political? Plus, with your logic then you might as well never vote, either.

Startup 150