Book Company Framework Metrics 
Startup Professionals Musings
JANUARY 9, 2022
They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Ric Dragon, an expert in online marketing, in his classic book. Create an action plan with metrics.
Startup Professionals Musings
MAY 21, 2022
The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O.
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Startup Professionals Musings
AUGUST 24, 2019
The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O.
socalTECH
SEPTEMBER 3, 2019
We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team. Amos Schwartzfarb: I have been in and a part of early stage startup companies since the mid 90's, in San Francisco. What's the new book about?
Startup Professionals Musings
SEPTEMBER 23, 2022
So I was happy to see Julia Tang Peters, in her classic book “ Pivot Points ,” tackle this issue. The world is full of high-achievers and high expectations, but without the proper framework for turning entrepreneurial determination into real leadership accomplishment, you risk going nowhere. Proactively sets metrics and track goals.
Startup Professionals Musings
SEPTEMBER 3, 2017
The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O.
Startup Professionals Musings
JANUARY 23, 2015
The case for zero paid media as the new marketing model was highlighted in a recent book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. They advocate investing in their new framework, where the Z.E.R.O.
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