From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off
InfoChachkie
JUNE 3, 2013
John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Yet, without realizing it, John and Kyle had begun to build a community of virtual stakeholders who eventually developed an emotional bond with the company.
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