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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining.

Marketing 127
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The LALA School of marketing

Berkonomics

Berkonomics books available at www.berkus.com. Attend trade show education sessions. Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program. The title of this insight helps us find a formula: LALA. Hire consultants.

Marketing 176
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Managing business growth is more than metrics. You can hire the best salespeople, have great products and define good metrics, but without decisive and innovative managers, the sales organization will not reach its full potential.

Sales 147
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining.

Media 95
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8 Values-Based Initiatives Lead To Business Success

Startup Professionals Musings

I found some great guidance in this context in the classic book, “ Lead True ,” by Jeff Thompson, MD. Set goals based on values, that are meant to exceed, and use metrics, rather than gut feeling to assess your own progress, as well as that of your team. The days of educating customers to sell your current solutions are gone.

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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

And make sure to pick up a copy of his book. 22:53 Eric’s book: The Lean Startup. 48:30 Vanity metrics. 52:00 Actionable metrics. 1:09:50 We need education! Or if you’re pinched on time the summary is below and the time coding can help you watch a brief snippet on topics that interest you. 34:00 Imvu.

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Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining.