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InfoChachkie
JUNE 3, 2013
John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.
InfoChachkie
SEPTEMBER 19, 2012
After reading this book, Ben, Sid and Taylor realized they could do the same thing and become their own bosses. Once brightblu began to take off and started developing their product and technology, it was brought to their attention that there was an upcoming business contest called the UCSB New Venture Competition. Share and Enjoy.
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InfoChachkie
JULY 23, 2012
companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”. Brad Feld, Managing Director, Foundry Group.
InfoChachkie
AUGUST 6, 2012
As part of UC Santa Barbara’s Distinguished Lecture Series, serial entrepreneur, CEO Coach and Author Lex Sisney shared a preview of his newly released book, Organizational Physics: The Science of Growing a Business. Lex's new book, Organizational Physics , is compelling, as it applies the fundamental laws of physics to the world of business.
InfoChachkie
NOVEMBER 5, 2012
After repositioning the company as a developer of high-end, premium products, Steve was excited to execute a marketing campaign. However, he stopped in his tracks when he learned that the engineers had only created a single product, rather than a family of graphics cards. We repackaged them and branded them as different products.
InfoChachkie
JUNE 24, 2013
One way to do so is to ensure that when your customers share their experiences with your products and solutions, they do so with the passion and intensity of a soulful kiss. I booked it down the stairs and ran to another wing of the hotel to complete my mission. . we sure do. Share and Enjoy.
InfoChachkie
JUNE 17, 2013
Since that day, Mike has written a successful book and toured nationally as a musician and comedian. Just like tech entrepreneurs, performers must create something from nothing and then package, position, promote and distribute their product to their fans. “It''s Mike was surprised when I identified him as an entrepreneur.
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