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Why Reed Hastings Should be Applauded for Netflix Split

Both Sides of the Table

Hulu is the leading player for streaming television. Frankly, I’m surprised Netflix doesn’t buy Hulu. If you haven’t read his book please do yourself a favor and buy it. It’s the most profound book I’ve read on thinking about how the Internet is changing business. It defied logic.

Netflix 329
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The Case for In-Stream Advertising

Both Sides of the Table

But I also accept and appreciate the ads in Hulu because I know that I’m watching shows for free. At the time Google said it was against sponsored links because it confused the person searching for content – one of the main arguments people are again using about in-stream advertising. Some goes with Google.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Google’s AdSense) or some other form of ad. I then remember when Amazon started selling books on the web. As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. Advertising is also what allows you to watch Hulu for free, use Yahoo! So did the media.

Ideas 286
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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. To say that the tech elite were cynical of Hulu’s launch would be an understatement , but by the time it launched just a few months later it was getting great reviews. Here is my case: 1.

Hulu 292
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Twiistup 6 Highlights

Both Sides of the Table

In SoCal we are also leaders in affiliate marketing (Commission Junction), Internet video (Hulu) and bringing local businesses online (ReachLocal). Now back to work – we’ve got a venue to get booked. We are also home to DemandMedia (Richard Rosenblatt) and Mahalo (Jason Calacanis).

Twiistup 228
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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

Chris Anderson wrote a really influential book some years ago called “ The Long Tail ” that shaped how many people think about emerging Internet markets. The book profiles markets like those for books. Now as an author you can actually publish and be able to sell only a thousand books. Even a hundred.

Media 302
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How I Use Visualization to Drive Creativity

Both Sides of the Table

One of the books that first made me aware of the “creative brain&# was “ Drawing on the Right Side of the Brain &# by Betty Edwards. All are known creativity drivers and are covered in the book mentioned above. How much power does Google have due to search? She literally encourages you to draw things upside down.

Writing 356