Book Marketing RSS Web 
Startup Professionals Musings
JUNE 16, 2023
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of influence and pull technology. Refresh it often.
Startup Professionals Musings
SEPTEMBER 19, 2020
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often.
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Startup Professionals Musings
NOVEMBER 28, 2018
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often.
SoCal CTO
OCTOBER 5, 2010
Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups , September 27, 2010 "The best part of blogging is the people you will meet"- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008. Simply put, there is no market for RSS.
Startup Professionals Musings
OCTOBER 30, 2016
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often.
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.
Startup Professionals Musings
MARCH 19, 2013
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Guy Kawasaki, in his book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often.
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