Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. And treat the result seriously. Same thing.

Email 120

Email Marketing Web Mobile 120

Both Sides of the Table

DECEMBER 19, 2011

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” It isn’t open in either its standards or in the way that applications are marketed and distributed. The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW).

Web 355

Web HTML Mobile Social Network 355

Berkonomics

OCTOBER 2, 2012

A new book with 108 brand new insights for entrepreneurs, managers and investors. Covers starting up, raising money, managing your work force, growth, marketing, preparing for your profitable exit, and much more. This book completes the trilogy of BERKONOMICS books from Dave, including BERKONOMICS and ADVANCED BERKONOMICS.

eBook 136

eBook Tips Pricing Startup 136

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. Thus I was pleased to see the evidence confirming that perspective in a new book, “ The Amazon Management System ,” by Ram Charan and Julia Yang. Make your company a ground-breaking invention machine.

Marketing 123

Marketing Technical Review Customer Custom 123

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

AUGUST 22, 2011

For some reason, I haven’t heard much about the next generation of the Internet ( Web 3.0 ) lately, which probably means it isn’t happening as fast as everyone predicted. I suspect the real challenge is not the semantic web technology , but new attractive business models from smart entrepreneurs. are appearing. are appearing.

Web 95

Web Entrepreneur Doc Examples 95

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Arnie Kuenn business content marketing entrepreneur startup' Widgets and badges.

Content 114

Content Marketing Startup eBook 114

Berkonomics

JUNE 1, 2023

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who see a new marketplace or niche or how to reach the mass market in ways not previously attempted. Innovation does not always equal invention. And innovation is what creates value.

Artificial Inteligence 156

Artificial Inteligence UCLA Web Patents 156

Tech Zulu Event

OCTOBER 14, 2014

Social Gaming Network ( SGN ) and Fox Digital Entertainment teamed up for the recent release of a new game called The Book of Life: Sugar Smash. The game is based on Fox Digital Entertainment’s new computer animated film, The Book of Life , and launched for the iOS with an Android and Facebook version in the works.

Entertainment 87

Entertainment Mobile Platform Startup 87

InfoChachkie

OCTOBER 13, 2009

Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. The American Seed Company, as shown in the accompany ad, encouraged young people to sign a simple “contract” that read: “Please send me your Big Prize book and one order of 45 packs of American Seeds. I’ll sell them at 20?

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Tech.Co

SEPTEMBER 20, 2017

Hollywood studios are jumping on the trend of the VOD market. This freedom comes from the option to simply wait until we can find a new box office movie streamed somewhere on the web or available for download from pirate sites. Hollywood is Lacking in VOD Marketing Skills. For example, Warner Bros.

Hollywood 93

Hollywood Demand Marketing Netflix 93

Startup Professionals Musings

JULY 6, 2010

Can you believe all the talk these days about Web 3.0? I’ve been doing some research to assess how much of it is reality, since I have to admit that I seem to have missed the clues to the transition to Web 2.0, After some work, I’m still convinced that much of the Web 3.0 People on the Web now include everyone.

Web 88

Web Web 2.0 Doc Examples 88

Tech Zulu Event

MARCH 10, 2012

McDonald’s IPOed 46 years ago with a market cap today of over $100 billion, why? Google’s current market cap sits at just over $200 billion (Yahoo! When I was running my digital marketing firm I was constantly in corporate meetings. In most offices there would be a shelf of business books. For we live in speed.

Startup 76

Startup Social Media Content Web 2.0 76

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Recently I was reviewing a book on content marketing, “ Accelerate! ” But most entrepreneurs don’t know where to start. Win with engaging contests.

Examples 93

Examples Content Marketing Entrepreneur 93

Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. That’s where the money is.

Social Media 127

Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Rarely is there alignment between sales and marketing.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Recently I was reviewing a new book on content marketing, “ Accelerate! ” But most entrepreneurs don’t know where to start. Win with engaging contests.

Content 102

Content Tips Marketing Blogging 102

Berkonomics

APRIL 20, 2017

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who find a new marketplace or niche – or how to reach the mass market in new ways. Innovation is valued by our society, by investors and certainly by consumers.

Artificial Inteligence 256

Artificial Inteligence UCLA Web Patents 256

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Marketing 56

Marketing Startup Technical Review Innocal 56

Startup Professionals Musings

JANUARY 25, 2023

For example, only a few people today still think of Amazon as an online provider of books and related goods, now that they have exploded their business world-wide into every product arena, added web services (AWS), television and film production (Metro-Goldwyn-Mayer), a bricks-and-mortar grocery chain (Whole Foods), and more.

Outsource Development 140

Outsource Development Outsource Startup Metrics 140

Startup Professionals Musings

FEBRUARY 17, 2021

Now you can do it for free, or a few hundred dollars, with one of the many web building tools available, like Shopify or Weebly. Work out of your home, and keep your own books. Social media facilitates marketing and sales. You can optimize your website and spread your marketing messages across the world through the Internet.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

MAY 23, 2021

Others are really marketers out to make money fast, and believe that they can entice customers to any offering. A few years ago, I first saw an interesting step in that direction via the classic book “ Entrepreneurial DNA ,” by Joe Abraham , with his assessment web site. But none have any lock on success.

Entrepreneur 134

Entrepreneur Framework Mentor Web 134

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Email marketing.

Customer 60

Customer Custom Marketing Social Media 60

TechCrunch LA

JUNE 18, 2022

Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run. Crypto markets were down pretty bad last week (though admittedly, it’s only been downhill since then).

Newsletter 278

Newsletter Platform Capital Marketing 278

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Along the way, I co-authored three books on one-to-one marketing ( [link] ) to help marketers learn how to built and nature relationships with their customers.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Startup Professionals Musings

FEBRUARY 4, 2023

I found some help in this regard from a classic book, “ Humanizing Big Data ,” by leading consumer researcher Colin Strong. Many market research companies now use this data by ‘scraping’ the web to obtain detailed examples of the sentiment relating to particular issues, brands, products, and services.

Custom 115

Custom Customer Social Media Research 115

Tech.Co

MAY 31, 2023

Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. RingCentral Startup tool: Web conferencing app Price from: $11.99 If you manage remote or hybrid teams, RingCentral provides the best web conferencing software we've reviewed.

Tool 128

Tool Startup Software Review Technical Review 128

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. I wanted them to have a market lead before others could try and build what Ethan was working on.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Social Media 98

Social Media Technical Review Media Services 98

socalTECH

FEBRUARY 5, 2013

Southern California is once again the target expansion market for a Bay Area startup offering cleaning services via the web this morning, as EXEC said it is expanding beyond the San Francisco Bay Area, and launching its cleaning service in San Diego. READ MORE>>.

Southern California 153

Southern California Services SoCal Startup 153

Startup Professionals Musings

JUNE 7, 2023

Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but getting market penetration requires a lot more. That’s why the classic book, “ The Leader’s Mindset: How to Win In The Age Of Disruption ,” resonated strongly with me. Becoming an entrepreneur is easy, but winning is still tough.

Entrepreneur 118

Entrepreneur Startup Social Network SpaceX 118

Startup Professionals Musings

AUGUST 30, 2019

In my experience as a business advisor, one of the best ways to get all of these, is to publish a book on the technology, the journey, or some relevant lessons learned. Your book need not be a best-seller, and it probably won’t make you any money directly, but it’s the best business card you could ever imagine.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Startup Professionals Musings

JULY 2, 2012

An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.

Marketing 98

Marketing Search Engine Optimization Customer Custom 98

socalTECH

JUNE 23, 2010

The firm said its is providing augmented reality features for a digital promotion around the film, as part of a marketing campaign from LG. LG Ally is LG's first U.S. Android phone. Android phone. Financial details of the win were not disclosed.

Paramount 198

Paramount Los Angeles Entertainment Web 198

SoCal CTO

NOVEMBER 17, 2009

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. I like to book my own travel, so I might be on Expedia or on an airplane. We need to spend some time discussing what you do with the social web. Again, an interesting topic to discuss.

Acquisition 170

Acquisition Customer Custom Ideas 170

Jason Nazar

AUGUST 15, 2013

The 7 Ways to Get (unpaid) Traffic on the Web. “If There are 7 Ways to Get Traffic on the Web, in no weighted order they are: 1.) The web is interconnected, and traffic flows between sites that interlink.The more sites that link to you, the more sustainable traffic you build overtime. Search Engines. Referring Traffic / Press.

Web 61

Web Social Media Content Sites 61