Startup Professionals Musings

MAY 21, 2022

The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. They advocate investing in their new framework, where the Z.E.R.O.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

MARCH 9, 2019

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

AUGUST 15, 2022

According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. Digital commerce: infinite options for buying goods and services online. More and more company and personal services are being virtualized to the Cloud.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

JUNE 20, 2022

I saw some real guidance in the classic book by Loc de Brabandere and Alan Iny, “ Thinking in New Boxes.” For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box.

eBook 111

eBook Metrics Examples Startup 111

Startup Professionals Musings

JANUARY 8, 2021

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. Know your customers intimately.

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

DECEMBER 22, 2021

I was happy to see quantified evidence of this in a new book, “ Winning on Purpose ,” by Fred Reichhheld, creator of the Net Promoter system of management, in concert with Darci Darnell and Maureen Burns. Too many businesses I know still see customer service as a burden, rather than an opportunity to gain loyalty and advocacy.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

JANUARY 11, 2023

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity. Failure to learn.

Marketing 119

Marketing Metrics Demand Statistics 119

Startup Professionals Musings

JULY 4, 2021

More recently, the concepts have been applied to the general business management context, in a classic book by Certified Turnaround Professional, Thomas H. While his book goes well beyond controlling waste as an element of growth and success, I was struck by how relevant the waste points are for every startup and every small business.

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Managing business growth is more than metrics. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin.

Sales 147

Sales Metrics Guide Startup 147

Berkonomics

AUGUST 7, 2014

Berkonomics books available at www.berkus.com. And the first thing in marketing is to adapt your product or service to the needs of the marketplace. Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program.

Marketing 176

Marketing Metrics Education Resource 176

Startup Professionals Musings

JANUARY 25, 2023

For example, only a few people today still think of Amazon as an online provider of books and related goods, now that they have exploded their business world-wide into every product arena, added web services (AWS), television and film production (Metro-Goldwyn-Mayer), a bricks-and-mortar grocery chain (Whole Foods), and more.

Outsource Development 140

Outsource Development Outsource Startup Metrics 140

Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Assess social media relevance to your product or service. Spend your time and money on other platforms.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

NOVEMBER 21, 2021

This topic was well addressed in the classic book, “ The Invisible Advantage: How to Create a Culture of Innovation ,” by Soren Kaplan, who lays out the key steps to assess, disrupt, and reshape the existing culture of a company to get more innovation. Decide what to measure and create metrics. You only get what you measure.

Develop 135

Develop Development Startup Metrics 135

Startup Professionals Musings

JUNE 21, 2013

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. Know your customers intimately.

Customer 92

Customer Custom Startup Services 92

Startup Professionals Musings

JANUARY 22, 2023

I found these challenges and opportunities outlined well in a classic book, “ Out-Innovate ,” by Alexandre Lazarow. Silicon Valley is focused on disrupting established industries, but in many parts of the world, innovators must create new sectors, such as education, health care, financial services, and energy.

Capital 138

Capital Marketing Ideas Venture Capital 138

Startup Professionals Musings

APRIL 18, 2020

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity. Failure to learn.

Metrics 157

Metrics Demand Statistics Sales 157

Startup Professionals Musings

MARCH 12, 2017

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

NOVEMBER 7, 2011

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. If not, competitors are approaching.

Customer 90

Customer Custom Services Pricing 90

Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Of course, you can’t possibly brand yourself if you don’t know who you really are.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Ric Dragon, an expert in online marketing, in his classic book. Create an action plan with metrics.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

MAY 5, 2013

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. entrepreneur goals startup metrics social media' Get attention and reach your audience. Marty Zwilling.

Social Media 102

Social Media Media Entrepreneur Metrics 102

socalTECH

SEPTEMBER 3, 2019

We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team. What's the new book about? Amos Schwartzfarb: The book is called Sell More Faster, the Ultimate Sales Playbook For Startups. Donnelly in 2007.

Sales 113

Sales Startup Custom Development Framework 113

Startup Professionals Musings

SEPTEMBER 16, 2023

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Incorporating a business entity early through online services. Angel groups, accelerators, and incubators are pervasive. Measuring progress with big data and analytics.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

AUGUST 24, 2019

The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. They advocate investing in their new framework, where the Z.E.R.O. Earned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

NOVEMBER 11, 2019

According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. Digital commerce: infinite options for buying goods and services online. More and more company and personal services are being virtualized to the Cloud.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

MARCH 6, 2021

I found a good summary of the most common mistakes in a classic book by Kelly Clifford, “ Profit Rocket ,” written primarily to help you on the other side of the equation – skyrocket your profits. A required metric is average days to payment compared to expectations. Considering the job done once a client has been invoiced.

Technical Review 151

Technical Review Startup Summary Pricing 151

Startup Professionals Musings

SEPTEMBER 20, 2019

I saw some real guidance in the classic book by Loc de Brabandere and Alan Iny, “ Thinking in New Boxes.” For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box.

Entrepreneur 93

Entrepreneur eBook Metrics Examples 93

Startup Professionals Musings

NOVEMBER 29, 2021

According to Josh Linkner, in his classic book “ Disciplined Dreaming ,” we have entered the Age of Creativity, in which each incremental gain is zeroed out as global competitors quickly copy and adapt. Many businesses give lip service to their celebration of innovation, but punish, rather than reward, risk-taking and creativity.

Competition 135

Competition Netflix Ideas Metrics 135

Startup Professionals Musings

JULY 15, 2020

I found real confirmation of my approach, and much practical guidance in a recent book, “ Entrepreneurial Leap ,” by a friend and cohort Gino Wickman. In most businesses, this means selling something, and proving that your product or service has value. Implement the key business metrices you will live by.

Metrics 140

Metrics Entrepreneur Coach Satisfaction 140

Startup Professionals Musings

AUGUST 10, 2022

Or you may be easily bored by the needed focus on key objectives, or the day-to-day challenges of driving results that balance the books. A strong vision and deep insight may get your business off the ground, but long-term success requires constant data analysis, metrics, and attention to your customer feedback. Pay attention to all.

Mentor 133

Mentor Startup Customer Custom 133

Startup Professionals Musings

APRIL 7, 2021

My perspective on this role is outlined in the classic book “ Rapid Realignment ,” by the experts in this space, George Labovitz and Victor Rosansky. Re-evaluate processes as they are today and set metrics to better represent the new sales, operational, and service needs. These changes may cost more than product changes.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

JULY 26, 2021

This was highlighted in the classic book “ Do Less Better ,” by John R. Well-articulated goals and metrics. Always strive to increase your lead, and while competitors scramble to catch you, unleash your next breakthrough product, service, or promotion. Build it at the start and don’t ever lose it.

Startup 154

Startup Resource Entrepreneur Metrics 154

Berkonomics

NOVEMBER 6, 2014

While we are revisiting the issues raised by my (newly revised) book, Extending the Runway , we should examine the challenges to a CEO in making use of enterprise time, one of its most valuable and often misused assets. Extending the Runway book available at www.berkus.com. There are many ways to fall into this trap.

Resource 176

Resource Outsource Development Metrics Customer 176

Startup Professionals Musings

NOVEMBER 28, 2020

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Incorporating a business entity early through online services. Angel groups, accelerators, and incubators are pervasive. Measuring progress with big data and analytics.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

MARCH 4, 2019

I saw some great insights on this in a new book, “ The Customer Centricity Playbook ,” by Peter Fader and Sarah Toms, who have been thought-leaders in this area for several years. With the advice in this book, and by avoiding the mistakes discussed here, you can get started today with a big leg up on your competition.

Customer 85

Customer Custom Product Metrics 85

socalTECH

AUGUST 30, 2017

We grew to about 50,000 musicians and bands using our music matching service, where we match people based on a proprietary formula for musical compatibility. The way we reached that, was we saw that people were starting to use our site to discover and book talent. However, that was not exactly how the site was optimized.

Startup 150

Startup Metrics Offshore Sites 150

Both Sides of the Table

SEPTEMBER 10, 2021

He also wrote this excellent book on the Venture Capital industry that I highly recommend ? It’s hard to imagine this doesn’t drive a lot of innovations and investments The continued reinvention of global financial services industries through technology-enabled disruptions that are eliminating bloat, lethargy and high margins.

Venture Capital 471

Venture Capital Writing Invest Pricing 471