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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive != LTV is imprecise.

Metrics 150
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6 Keys To Predicting The Performance Of Your Business

Startup Professionals Musings

Every business owner and entrepreneur like you I work with wishes they could better predict product demand and sales, for managing inventory and long-term business planning. We all have our favorite metric and our passion, but keeping up with real-world changes and trends seems to be always just out of reach.

Metrics 81
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. Long-term sales. Earned media.

Marketing 127
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Switch your attention from product development to sales. Managing business growth is more than metrics. Separate marketing from sales for further leverage.

Sales 147
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10 Obstacles To Creative Responses For Market Growth

Startup Professionals Musings

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity. Tricked by recency.

Marketing 119
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How Digsy Is Using Data, And Deals, To Drive Real Estate Sales

socalTECH

We spoke with Andrew about how the company pivoted from its original model after finding a huge amount of traction for its sales software and data, and its ability to guide brokers on the best practices for them to close more deals, which it is now offering as software-as-a-service. What is Digsy?

Sales 145