Startup Professionals Musings

MAY 9, 2022

Gregg Lederman, in his classic book, “ ENGAGED!: Relationships will get referrals, drive more sales, and build loyalty. The customer experience is really your brand, since that is what customers remember and communicate to others, rather than your marketing. Use the feedback to improve and grow.

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Customer Custom Services Training 123

socalTECH

MARCH 3, 2015

Online appointment booking service Booker , which has an office in Irvine, said Tuesday that it has raised $35M in a Series C funding round. The New York startup offers up an online service, aimed at small and medium sized businesses, and helps book and schedule appointments for those customers. READ MORE>>.

Sales 100

Sales Venture Capital Services Capital 100

TechCrunch LA

AUGUST 11, 2021

In addition to a standard tipping tool, Snipfeed allows users to sell digital goods, like on-demand video, e-books, access to livestreams and one-on-one consultations. Snipfeed is free to set up, but if you make sales, the company takes 15% — this percentage is inclusive of any transaction fees. Image Credits: Snipfeed.

Platform 286

Platform Commerce Startup Tool 286

socalTECH

MAY 2, 2017

We spoke with Andrew about how the company pivoted from its original model after finding a huge amount of traction for its sales software and data, and its ability to guide brokers on the best practices for them to close more deals, which it is now offering as software-as-a-service. What is Digsy?

Sales 145

Sales Startup Email Tool 145

socalTECH

SEPTEMBER 4, 2014

Calabasas-based travel booking site CheapAir.com says that it has begun accepting those two cyber-currencies -- which are similar to Bitcoin -- for booking airline flights, hotels, and train seats. CheapAir.com--which has been accepting Bitcoin since November of 2013--says it has seen sales of more than $1.5M READ MORE>>.

Calabasas 207

Calabasas Training Sales Sites 207

Startup Professionals Musings

SEPTEMBER 25, 2013

In my own effort to keep up with the times, I explored Julie Steelman’s book on selling, “ The Effortless Yes: Demystifying the Selling Process.” Don’t hope that a miracle will happen and your products and services will sell themselves. Generate leads using social media, but don’t rely on it alone to make sales. Marty Zwilling.

Sales 105

Sales Entrepreneur Mentor Customer 105

Startup Professionals Musings

DECEMBER 2, 2022

There are dozens of sources to help you construct your business model, and a good example is a classic book by venture capital investor Elizabeth Edwards, simply named “ Startup ,” which is really designed as a handbook for launching a company for less. Sales/Marketing. Be specific on sales channels and marketing initiatives.

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Sales Customer Custom Outsource 102

Startup Professionals Musings

MAY 29, 2023

I recognized this as I was reading the classic book, ” The Only Sales Guide You’ll Ever Need ,” by Anthony Iannarino, who is an international sales leader and expert on optimizing results. His focus is on sales, but I see the same skills needed for entrepreneurs.

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Startup Sales Entrepreneur Customer 154

TechCrunch LA

AUGUST 7, 2019

. “ We will see which podcasts are performing well and offer them the opportunity to partner and grow with PodcastOne, and provide them with all the resources the network offers, including production, talent booking, promotion, a dedicated sales team and more,” said PodcastOne chief executive, Peter Morris, in a statement.

Platform 237

Platform Advertising Los Angeles Networking 237

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Switch your attention from product development to sales. Separate marketing from sales for further leverage. Optimize the total customer experience.

Sales 147

Sales Metrics Guide Startup 147

socalTECH

MARCH 21, 2017

Glendale-based ServiceTitan , which is developing software for helping plumbing, HVAC, and other service businesses manage their business, has linked up with search engine optimization (CSEO) provider Plumbing & HVAC SEO. ServiceTitan is led by Ara Mahdessian. ServiceTitan is led by Ara Mahdessian. READ MORE>>.

SEO 113

SEO Search Engine Optimization Glendale Software 113

socalTECH

AUGUST 7, 2020

Postal Service, which was part of a fundraiser by John Oliver on Last Week Tonight. Stamps.com said earlier that it generated over $4M in sales from that effort, which--if booked in Q2--would represent almost half of its custom postage revenues for Q2. READ MORE>>.

El Segundo 113

El Segundo Commerce Software Development Activity 113

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. I saw some great insights on how to do it in a classic book, “ More is More ,” by Blake Morgan, a top thought leader and expert in this area.

Customer 171

Customer Custom Social Media Design 171

Berkonomics

FEBRUARY 23, 2023

Competitors, seeing a successful development of a niche, flock into the competitive void with products or services built with a fresh view of the current environment. Not so long ago, Basil Peters wrote his book, “Early Exits,” after analyzing 150 young companies and their exits.

Pricing 156

Pricing Invest Equity Entrepreneur 156

Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. I saw some great insights on how to do it in a new book, “ More is More ,” by Blake Morgan, a top thought leader and expert in this area.

Customer 57

Customer Custom Services Social Media 57

InfoChachkie

OCTOBER 13, 2009

Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. Make Money – Get Prizes. Boys To Men.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

socalTECH

JANUARY 30, 2012

Santa Monica-based Goodreads , the online community for book readers headed by Otis Chandler, said today that it has separated itself from its former reliance on Amazon.com's book information, and is now gathering its data from Ingram, the largest wholesaler of books in the U.S.

Userplane 154

Userplane Santa Monica Sites Google 154

Startup Professionals Musings

MAY 21, 2022

The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. Long-term sales. Earned media.

Marketing 127

Marketing Framework Social Media Media 127

Berkonomics

JULY 11, 2013

That’s impressive sales leverage. In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions from “look to book,” as the term is used in the hotel industry. Just to be fair, a 5% cut in costs would also double net profit.

.Net 207

.Net Sales Tool Social Network 207

Startup Professionals Musings

OCTOBER 23, 2021

I found many of these in the classic book “ Great From The Start: How Conscious Corporations Attract Success ,” by John B. Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service. Montgomery, which does a great job of laying out specifics.

Education 151

Education Customer Custom Sales 151

Startup Professionals Musings

JUNE 6, 2011

In my own effort to keep up with the times, I just finished a new book by Julie Steelman, “ The Effortless Yes: Demystifying the Selling Process.” Don’t hope that a miracle will happen and your products and services will sell themselves. Generate leads using social media, but don’t rely on it alone to make sales.

Sales 93

Sales Entrepreneur Mentor Customer 93

Startup Professionals Musings

JULY 4, 2021

More recently, the concepts have been applied to the general business management context, in a classic book by Certified Turnaround Professional, Thomas H. While his book goes well beyond controlling waste as an element of growth and success, I was struck by how relevant the waste points are for every startup and every small business.

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

DECEMBER 5, 2020

I saw these highlighted well in a classic book, “ Get Smart! ” Constant search for ways to increase sales and profitability. More sales are the only way to reach real business success. Entrepreneurs relish change and new technology, which lead to new sales. by prolific author and renowned business consultant Brian Tracy.

Entrepreneur 117

Entrepreneur Sales Customer Custom 117

Startup Professionals Musings

MARCH 3, 2023

Just for clarification, I characterize a product plan as a formal description of your product or service, with a quick business description at the end for effect. This section of the product plan details every element of the product or service that is your solution. Executives, marketing & sales, financial projections, and funding.

Product 112

Product Summary Activity Entrepreneur 112

Startup Professionals Musings

MARCH 28, 2011

A good many startups I know have been “successful” over a couple of years in overcoming the challenges of starting the business, including incorporation, services development, funding, and setting up operations. The challenge here is to generate more sales, while reducing expenses and tweaking costly administrative processes.

Tips 92

Tips Startup Services Outsource Development 92

Startup Professionals Musings

SEPTEMBER 4, 2021

Investors, on the other hand, typically don’t even look very hard at the product or service, but prefer to evaluate first the entrepreneur, and secondly the business plan. A deep product or service has a robust set of features. A complete solution provides a great experience that includes service, support, and a string of enhancements.

Ideas 155

Ideas Startup Summary Examples 155

Both Sides of the Table

DECEMBER 7, 2014

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. Given customers & sales are the lifeblood of any organization you’d imagine everybody would respect their customers. and you’ll need to invest heavily in self-service support tools.

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Customer Custom Venture Capital Software Review 341

Startup Professionals Musings

FEBRUARY 26, 2023

Thus the subscription model (low fixed monthly payments), has become the norm for new products and services. On the other end of the spectrum, if your service or experience is in limited supply, make it a status offering for the strivers out there who want to act and feel like affluent consumers. Private club model. Surprise box model.

Startup 117

Startup Pricing Customer Custom 117

Startup Professionals Musings

JANUARY 30, 2022

The first chasm is getting the customer requirements right, product or service, to satisfy a real need that a large number of customers will pay real money to satisfy. Marketing and sales chasm. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm.

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Startup Technical Review Customer Custom 150

Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. Work out of your home, and keep your own books. Social media facilitates marketing and sales.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

AUGUST 7, 2023

In the classic book, “ Global Vision ,” by NYU Stern School of Business scholar and leader Robert Salomon, I finally found some great insights on what to look for, and how to make the necessary changes. Foreign markets typically have less information available and more variability in sales estimates, which is a setup for failure.

Outsource Development 110

Outsource Development Social Media Entrepreneur Summary 110

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The impact of the right marketing content, and the principles of providing it today are outlined well in a classic book, “ Content, Inc.,” The key is consistency.

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Content Customer Custom Marketing 104

Startup Professionals Musings

AUGUST 15, 2022

According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. Digital commerce: infinite options for buying goods and services online. There is still infinite room for new startup sales modes and models.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

DECEMBER 17, 2022

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

JANUARY 11, 2023

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Sales people tend to remember the latest product when selling to clients, not the one best for that customer. Tricked by recency.

Marketing 119

Marketing Metrics Demand Statistics 119

socalTECH

NOVEMBER 3, 2009

According to FatTail, the new software allows advertisers to book ads, including banners, rich media, video, and mobile ads, on publisher web sites. The new software is a web-based system which allows advertisers to browse available inventory and book their own advertising, and is FatTail's first move into self-service ads.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

Startup Professionals Musings

DECEMBER 22, 2021

I was happy to see quantified evidence of this in a new book, “ Winning on Purpose ,” by Fred Reichhheld, creator of the Net Promoter system of management, in concert with Darci Darnell and Maureen Burns. Too many businesses I know still see customer service as a burden, rather than an opportunity to gain loyalty and advocacy.

Customer 114

Customer Custom Satisfaction Metrics 114