Startup Professionals Musings

AUGUST 23, 2023

Every business owner and entrepreneur like you I work with wishes they could better predict product demand and sales, for managing inventory and long-term business planning. We all have our favorite metric and our passion, but keeping up with real-world changes and trends seems to be always just out of reach.

Metrics 81

Metrics Demand Statistics Sample 81

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57

Metrics Funding Startup Customer 57

Berkonomics

MAY 19, 2022

Although both metrics vary widely between types of audience, you should work to exceed a six percent open rate and two percent click rate for your emails containing sales or marketing information. Don’t waste your email budget with ineffective communication or hidden offers. first appeared on BERKONOMICS.

Email 156

Email Web Tips Metrics 156

Startup Professionals Musings

MAY 21, 2022

The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales. They advocate investing in their new framework, where the Z.E.R.O.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

MAY 30, 2022

In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

JANUARY 11, 2023

I agree with the classic book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. Let’s just be optimistic. Tricked by recency. Avoid the tendency to fix blame and look for excuses.

Marketing 119

Marketing Metrics Demand Statistics 119

socalTECH

MAY 2, 2017

We spoke with Andrew about how the company pivoted from its original model after finding a huge amount of traction for its sales software and data, and its ability to guide brokers on the best practices for them to close more deals, which it is now offering as software-as-a-service. What is Digsy?

Sales 145

Sales Startup Email Tool 145

Startup Professionals Musings

JULY 25, 2020

Overall I like the principles in the classic book “ Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival ,” by Robert F. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Set milestones and meet them. Ownership.

Coach 144

Coach Metrics Social Network Competition 144

Startup Professionals Musings

FEBRUARY 6, 2021

A while back, I spotted a book for change management leaders in large organization, and I realized that many of the issues they face are the same as ones faced in every growing startup. Phil Buckley, in his book “ Change With Confidence ,” provides practical answers to fifty of the biggest questions that keep change leaders up at night.

Startup 155

Startup Resource Metrics Technical Review 155

Startup Professionals Musings

APRIL 18, 2020

I agree with the classic book by Ros Taylor, “ Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick ,” which outlines some key psychological impediments to creative business thinking and change: Just use the data metrics. Let’s just be optimistic. Tricked by recency. Avoid the tendency to fix blame and look for excuses.

Metrics 157

Metrics Demand Statistics Sales 157

Startup Professionals Musings

JUNE 20, 2022

I saw some real guidance in the classic book by Loc de Brabandere and Alan Iny, “ Thinking in New Boxes.” Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books. Changes in your organization’s core performance metrics. New unmet consumer or customer needs.

eBook 111

eBook Metrics Examples Startup 111

Startup Professionals Musings

AUGUST 24, 2022

Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

OCTOBER 31, 2022

If you are not sure of your best fit, like many people I know, I just found help in a new book, “ The 6 Types of Working Genius ,” by Patrick Lencioni. This work requires market feedback, managing trials, and working with the sales team as well as developers. Galvanizing: rally a team and customers for action.

Activity 108

Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

AUGUST 15, 2022

According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Accelerate: speed is life in this new world.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

DECEMBER 22, 2021

I was happy to see quantified evidence of this in a new book, “ Winning on Purpose ,” by Fred Reichhheld, creator of the Net Promoter system of management, in concert with Darci Darnell and Maureen Burns. Use metrics to assess needs and growth economics.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

AUGUST 24, 2019

The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales. We often talk about short-term sales and long-term relationships in mutually exclusive terms.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

JULY 4, 2021

More recently, the concepts have been applied to the general business management context, in a classic book by Certified Turnaround Professional, Thomas H. While his book goes well beyond controlling waste as an element of growth and success, I was struck by how relevant the waste points are for every startup and every small business.

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

MARCH 18, 2020

I found this reality addressed well in a new book, “ Fast Times ,” by McKinsey Partners Arun Arora, Peter Dahlstrom, Klemens Hjartar, and Florian Wunderlich. Other experts point that your employee improvement culture, sense of direction, personal purpose, and job satisfaction may be more important than any metrics.

Metrics 122

Metrics Training Satisfaction IBM 122

Startup Professionals Musings

APRIL 7, 2021

My perspective on this role is outlined in the classic book “ Rapid Realignment ,” by the experts in this space, George Labovitz and Victor Rosansky. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels. Communicate, communicate, communicate.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

OCTOBER 13, 2021

I found these maladies summarized well in a new book, “ Radical Product Thinking ,” by entrepreneur Radhika Dutt. Obsessive sales – must meet revenue goals. Hypermetricemia – metrics for everything. My advice is to focus on a handful of high-level metrics that matter , and are simple and relevant to organizational objectives.

Metrics 133

Metrics Product Yahoo Examples 133

Startup Professionals Musings

OCTOBER 18, 2023

As a mentor to many entrepreneurs, I also encourage an entrepreneur exit focus early, and I really like the specific steps outlined in the classic book, “ Exit Signs ,” by Pamela Dennis, who has helped companies through this critical transition for decades. New startup founders keep all the operating metrics they need in their head.

Startup 99

Startup Entrepreneur Metrics Acquisition 99

Startup Professionals Musings

SEPTEMBER 1, 2019

In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands.

Startup 97

Startup Sales Metrics Guide 97

Berkonomics

JANUARY 28, 2016

Although both metrics vary widely between types of audience, you should work to exceed a six percent open rate and two percent click rate for your emails containing sales or marketing information. Don’t waste your email budget with ineffective communication or hidden offers.

Email 120

Email Marketing Web Mobile 120

Startup Professionals Musings

SEPTEMBER 20, 2019

I saw some real guidance in the classic book by Loc de Brabandere and Alan Iny, “ Thinking in New Boxes.” Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books. Changes in your organization’s core performance metrics. New unmet consumer or customer needs.

Entrepreneur 93

Entrepreneur eBook Metrics Examples 93

Startup Professionals Musings

JULY 15, 2020

I found real confirmation of my approach, and much practical guidance in a recent book, “ Entrepreneurial Leap ,” by a friend and cohort Gino Wickman. Implement the key business metrices you will live by. Identify the three most important metrics your business must hit every week to achieve growth goals.

Metrics 140

Metrics Entrepreneur Coach Satisfaction 140

Startup Professionals Musings

JANUARY 9, 2021

As a mentor to many entrepreneurs, I also encourage an entrepreneur exit focus early, and I really like the specific steps outlined in the classic book, “ Exit Signs ,” by Pamela Dennis, who has helped companies through this critical transition for decades. New startup founders keep all the operating metrics they need in their head.

Startup 173

Startup Entrepreneur Metrics Acquisition 173

Startup Professionals Musings

MARCH 6, 2021

I found a good summary of the most common mistakes in a classic book by Kelly Clifford, “ Profit Rocket ,” written primarily to help you on the other side of the equation – skyrocket your profits. A required metric is average days to payment compared to expectations. Considering the job done once a client has been invoiced.

Technical Review 151

Technical Review Startup Summary Pricing 151

SoCal Tech Calendar

JANUARY 6, 2011

From GoogleTV to iTunes and YouTube to the rise of social networks to e-book readers to cloud computing and free software, the worlds of newspapers, books, music, platform games, film, television and even software have seen the sales of physical media such as DVDs plummet. Speakers: Richard Berger, Sr.

Content 113

Content Technology Council TCOSC Cloud Computing 113

Startup Professionals Musings

SEPTEMBER 3, 2017

The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales. We often talk about short-term sales and long-term relationships in mutually exclusive terms.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

The case for zero paid media as the new marketing model was highlighted in a recent book, “ Z.E.R.O. ” In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales. We often talk about short-term sales and long-term relationships in mutually exclusive terms.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

AUGUST 18, 2018

Overall I like the principles in the classic book “ Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival ,” by Robert F. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Set milestones and meet them. Ownership.

Entrepreneur 64

Entrepreneur Coach Metrics Competition 64

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

SoCal Tech Calendar

OCTOBER 29, 2010

From GoogleTV to iTunes and YouTube to the rise of social networks to e-book readers to cloud computing and free software, the worlds of newspapers, books, music, platform games, film, television and even software have seen the sales of physical media such as DVDs plummet.

Content 100

Content Technology Council TCOSC Cloud Computing 100

Startup Professionals Musings

JUNE 2, 2021

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. You need to be part of a larger ecosystem.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

NOVEMBER 11, 2019

According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements. Accelerate: speed is life in this new world.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

OCTOBER 20, 2013

The case for zero paid media as the new marketing model was highlighted in a new book, “ Z.E.R.O. ” In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales. We often talk about short-term sales and long-term relationships in mutually exclusive terms.

Media 101

Media Marketing Startup Framework 101