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I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. That’s why people turn up to Buzzfeed. His words, “we find things on Sunday morning that will be on the Today show on Tuesday morning.&#
I often will write, “7 Tips for …” (emailing busy people, building relationships with journalists, getting access to VCs, whatever). data has confirmed it and BuzzFeed has built an entire business around it! 10 Tips from BuzzFeed on How to Make Content Go Viral ” See what I did there?
Usually I tell them to study Upworthy & Buzzfeed. When they get your email they earn the right to share more videos with you in the future and they already know something about your interests. And if they can’t get you to give up your email address they will encourage you to share the video on Facebook or Twitter.
Facebook started with the biggest publishers in the game: BuzzFeed , Huffington Post , New York Times , Washington Post. BuzzFeed has seen their Instant Articles engage more people than any of their standard link posts and Gawker ’s founder tweeted that instant articles boosted daily uniques to their website.
Distribution means forming joint partnerships with existing channels that have an established fanbase, having an email list of tons of people to drive viewership to your videos or paying for YouTube’s google adwords campaigns. For more tips from Harmon on how to market your video click here. He uses Final Cut Pro.
It doesn’t matter who you are; you can be writing long-form journalism for Rolling Stone, doing advertorials for BuzzFeed, or you can be writing the menu for the restaurant down the street. I gave her the email address to the AP department and let them sort it all out. Any sort of contracted work, you can put through us.
It has Vice, Tastemade, Vox, ESPN, Comedy Central, BuzzFeed and more. This is also where you can share out your user name with friends or on Twitter by clicking the “Share Username” button that will allow you to text, email, Tweet, FB or just copy your user name to share with others. I do respond to messages when I can.
Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate. Or perhaps you think Donald Trumps assessment that BuzzFeed is a “ Failing pile of garbage is correct?” Back then there were “email forwards.” Others are skeptical, “Ha!
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