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Rustic Canyon Boosts Social Gaming Firm PlayFirst

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Santa Monica-based venture capital firm Rustic Canyon Partners has upped its investment in social games firm PlayFirst , which is based in San Francisco. According to PlayFirst, Rustic Canyon, Mayfield Fund, Trinity Partners, and DCM--all current investors in the game developer--have invested $5.2M

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Rustic Canyon Sells Positions In Portfolio

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San Francisco-based investment firm Saints Capital , and Los Angeles-based venture capital firm Rustic Canyon Partners said Tuesday that they have formed a new fund, Saints Rustic Canyon, L.P., the parent firm of the Los Angeles Times before its acquisition by the Tribune Company.

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Rincon Backs Rentlyics In $4M Round

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Santa Barbara-based venture capital investor Rincon Ventures is one of the leads on an investment in rental management software developer Rentlytics , on a new $4M funding round for the company. San Francisco-based Rentlytics disclosed today that the new funding was led by Trinity Ventures and Rincon Venture Partners.

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Ellie Jumps Into Activewear With $2M In Funding

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The firm aid this morning that it has raised $2M in a funding round from Trinity Ventures, Rustic Canyon Partners, and Blumberg Capital. Science just launched Ellie , a site which offers up clothing for activewear for women, via subscription. READ MORE>>.

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PayDragon Reveals $1.35M Seed Funding For Mobile Payments

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Los Angeles-based PayDragon has raised $1.35M in its seed funding, the firm disclosed Friday. The firm--which had earlier disclosed the seed roudn , but without dollar amounts--said the funding included Rustic Canyon Ventures, SV Angel, and Y Combinator, as well as Yuri Milner and Mark Schwartz. READ MORE>>.

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Aspiration Gets $47M For Online Banking Efforts

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Los Angeles-based Aspiration , and online banking startup which calls itself "the financial firm with a conscience", said on Tuesday that it has raised $47M in a Series B funding round. Aspiration lets users pay what they want in terms of fees they pay to the company. READ MORE>>.

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Kin Lands $12M For Women's Lifestyle Channels

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Santa Monica-based KIN , which operates a female-focused lifestyle YouTube network, has raised $12M in a funding round, the company said last week. The funding came from Corus Entertainment, Emil Capital, Mayfield Fund, General Catalyst Partners and Rustic Canyon Partners. READ MORE>>.