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How to increase your valuation by reducing risk       

Berkonomics

In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. So, it is important for the entrepreneur to identify, address and mitigate each of these in order to increase valuation and decrease the risk of ultimate loss of the business. First: Product risk. Second: Market risk.

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Female Entrepreneurs, AI and Investing: A Chat With Meredith Finn, March Capital

socalTECH

Earlier this month, the annual Montgomery Summit conference was held in Santa Monica, including a special portion of the conference dedicated to the Rise of the Female Entrepreneur. The summit is now associated with March Capital Partners (www.marchcp.com). What's your role at March Capital? I think it's a fantastic program.

Capital 162
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10 New Realities Drive The Customer Decision Process

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 136
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Nimble's Jon Ferrara On Retaining And Keeping Customers

socalTECH

This year, we're sponsoring the Recurring Revenue Conference (www.recurringrevenueconference.com), presented by Sutton Capital Partners. What's the biggest lesson you've learned about retaining and keeping your customers using the subscription model? How does customer service tie into all of this?

Customer 166
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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Capitalize on the multiplier moment. These decisive moments, and how to respond, are outlined in Robert H.

Customer 146
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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. During today’s dynamic customer journey, consumers often find themselves at a point of indecision.

Customer 122
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5 Strategies To Capitalize On Hard Times In Business

Startup Professionals Musings

How GenY Entrepreneurs are Rocking the World of Business ,” was one of the first to predict that Gen-Y would lead the charge, bounce back from the last recession, and be big winners. examines and analyses this entrepreneurial revolution to reveal critical lessons every Gen-Y entrepreneur and marketer must learn.

Capital 93