Why Startup Entrepreneurs Need to Communicate More Like George Bush Than Al Gore
Both Sides of the Table
NOVEMBER 5, 2012
I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. This does not mean you shouldn’t solve big, complex problems or write complex code. Bush had the opposite narrative in the press. It is election season.
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