Remove Capital Remove Entrepreneur Remove Satisfaction Remove Social Media
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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. The road to business success is filled with challenges and frustrations that most aspiring entrepreneurs never even imagined.

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Many soon find that what you do in a personal context doesn’t necessarily translate to your business, and measuring business value is quite different from measuring personal satisfaction.

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6 Tips For Entrepreneurs To Lock In On The Right Road

Startup Professionals Musings

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” They just aren’t prepared for the life they want, and are really asking me how to learn to be an entrepreneur. Help entrepreneurs with constant learning. Learning doesn’t have to be all work.

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6 Ways To Build A Business Based On A Higher Purpose

Startup Professionals Musings

Commonly, I find that business owners and entrepreneurs look first at solutions which solve painful problems, or have high profit margins, regardless of their own commitment to a higher purpose, such as saving the environment or helping the underserved. Test specifics and potential on friends, advisors, and potential customers.

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10 Sharing Principles Propel Many Current Businesses

Startup Professionals Musings

They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. In fact, Conscious Capitalism companies, for example, historically have outperformed the S&P 500 index by a factor of ten. Shared risks (open capital). In the idea stage, get customers involved with an engaging contest.

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6 Keys To Creating An Impressive Purchaser Experience

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Satisfied is far from memorable.

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Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

As an advisor to entrepreneurs and a technologist, I’m happy to report that the tide may be turning, and we are experiencing a new era of opportunity for entrepreneurs, and a new appreciation of the power of the digital world. Google scores high for tools, location, and social media data sharing, but not for biometric data.