Case Study Competition Development Sales 
Startup Professionals Musings
AUGUST 9, 2023
As an advisor to many startups, I often spend hours with business owners helping them anticipate every possible obstacle to the adoption of their solution, and developing a rollout plan to include antidotes. In these cases, you need testimonials, usage details, and return-on-investment examples.
Startup Professionals Musings
NOVEMBER 15, 2020
As an advisor to many startups, I often spend hours with business owners helping them anticipate every possible obstacle to the adoption of their solution, and developing a rollout plan to include antidotes. In these cases, you need testimonials, usage details, and return-on-investment examples.
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Startup Professionals Musings
MAY 26, 2023
The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one. Solution may require new category development time. Incent these early.
Startup Professionals Musings
NOVEMBER 18, 2016
As an advisor to many startups, I often spend hours with business owners helping them anticipate every possible obstacle to the adoption of their solution, and developing a rollout plan to include antidotes. In these cases, you need testimonials, usage details, and return-on-investment examples.
Both Sides of the Table
FEBRUARY 20, 2017
Here’s how it goes: You have a business development group with two people. They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.
Both Sides of the Table
JUNE 22, 2015
Why Exclusivity Matters to Your Customers or Business Development Partners. So often exclusivity on mega deals is of huge importance to your potential customers or business development partners. So now that you’ve accepted (I hope) that exclusivity can be a massive opportunity if crafted correctly, let me delve into the topic.
SoCal CTO
JUNE 9, 2010
Guide to Evaluating Startup Ideas - Tony Wright dot com , May 27, 2010 A great developer I once worked with was kvetching at lunch one day. Through advertising or direct sales, these sites harvest intent. They’re deep into Customer Development ,” he said. Innovative. Disruptive. We get it! I Be specific. Here’s why.
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