InfoChachkie
AUGUST 25, 2011
Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. How are they different from the competition? 2- The goals for their case studies. Going into projects, I want to understand.
Startup Professionals Musings
AUGUST 9, 2023
In these cases, you need testimonials, usage details, and return-on-investment examples. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing. A good tack is to sell exclusivity, or provide case studies to show return on investment and productivity.
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Startup Professionals Musings
NOVEMBER 15, 2020
In these cases, you need testimonials, usage details, and return-on-investment examples. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing. A good tack is to sell exclusivity, or provide case studies to show return on investment and productivity.
Startup Professionals Musings
MAY 26, 2023
You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. These fears need to be offset by early success stories, educational case studies, or advice on ways to reduce risk. Incent these early.
Startup Professionals Musings
NOVEMBER 18, 2016
In these cases, you need testimonials, usage details, and return-on-investment examples. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing. A good tack is to sell exclusivity, or provide case studies to show return on investment and productivity.
Startup Professionals Musings
DECEMBER 11, 2015
They don’t realize that knocking competitors is assessed as a weakness and denying that you have any competition suggests there is no market for your solution. Investors invest in people who take action rather than find the excuses that patents are not defensible, cost money or may be done later.
Startup Professionals Musings
NOVEMBER 26, 2014
These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works. How does this solution provide a competitive advantage? Smart companies are always looking for a return on investment. Ryan and Rob “Spider” Graham.
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