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A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a casestudy, i.e. Citrix, RIM, USC. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork?
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customercasestudies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. But the counter case is equally ineffective. They’re tasked with doing … marketing.
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customercasestudies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.
Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Tony has previously worked for organizations like PayPal, Yahoo!
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
So getting back to my non-techie friends, when you set up your Posterous go ahead and create a “custom domain name”. You can hear their story in the Kajabi casestudies. But you already know that if you understand tech don’t you. They make it easy to purchase a domain from their site.
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