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A good case study is worth many paid ads.

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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Can you create a great customer case study?

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.). Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years?

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Top 120 Startup Posts for 2010

SoCal CTO

Vivek Wadwha - Campus Entrepreneurship , November 19, 2010 Best Practices for Introduction Emails - Israel Venture Capital 2.0 , March 25, 2010 Weekend Reading - The Mogul Mom , October 1, 2010 Make informal advisors part of the team. Berkonomics , November 29, 2010 Rice Alliance IT/Web 2.0

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the ā€œgrowth hackingā€ is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. ā€œHow many legs does a dog have if you call the tail a leg?

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I'd rather invest time investing in social media to drive traffic to our site. Love the minis!

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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Cold calls to strangers and email blasts are not so productive. Use social media for marketing, not just feedback. Talk to real live customers in addition to marketers.

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Sponsor post: Discount to tomorrow's DFR, and win a ticket to digiday:APPS

socalTECH

Buy: The Biggest Question Customer Conversations: Are Apps A Shout Out or a Deep Discussion Survival of the Fittest: Darwin's Law of Apps and packed with case studies! To enter to win a ticket to digiday:APPS, send your name, title, company, city, and email address to: info@socaltech.com with the subject "digiday tickets".

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