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Mobile LAVA: Mobile Local Media Opportunities and Challenges

SoCal Tech Calendar

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media.

LAVA 100
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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Use social media for marketing, not just feedback. Talk to real live customers in addition to marketers. Avoid the use of jargon, big claims, and special promotions.

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6 Ways To Make Your Solution Stand Out Above The Rest

Startup Professionals Musings

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Case studies, supporting videos, and giveaways still work well in this regard.

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Entrepreneurs And Startups Drive Future Work Trends

Startup Professionals Musings

I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. In startups, and even corporate environments, I see the spread of collaborative social media platforms such as Yammer.

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8 Organizational Cultures Boost Output And Cut Costs

Startup Professionals Musings

I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. Measuring results in itself is not new. Explore benefits of employing “mature” workers.

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8 Ways Entrepreneurs Can Lead With New Work Models

Startup Professionals Musings

I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. Measuring results in itself is not new. Explore benefits of employing “mature” workers.

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8 Work Trends Driven By New Ventures And Competition

Startup Professionals Musings

I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. Measuring results in itself is not new. Explore benefits of employing “mature” workers.