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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. Attention spans are growing shorter by the second. Eight seconds to reach someone in most any medium. Growing weary of paid advertisements.

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A good case study is worth many paid ads.

Berkonomics

And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Target audience may be limited or new due to price. Don’t count on these as short-term solutions to a growth problem. Incent these early.

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Scam and Cyber Crime Defense

SoCal Tech Calendar

Clean Technology Council. Detective Timothy Lohman reviews current trends and scam case studies. Wednesday, May 10, 2017 -- Scam and Cyber Crime Defense. It's virtually impossible to exist in modern society without submitting personal information online.

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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Gather your resources before scaling the business.

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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Maximize online referrals and positive service reviews. I still find too many service organizations that ignore or discount online reviews and satisfaction surveys.

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Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

Tech entrepreneurs' consternation with MBAs does not rise to the level of loathing. Rather, entrepreneurs' frustrations are often due to an incongruence between an MBA's expectations versus the value they can deliver to a startup. As I stated in my Quora answer, "hate" is the wrong word.