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Before beginning customer success stories or casestudies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their casestudies. Going into projects, I want to understand. 1 - The client's business.
. - 500 Hats , July 30, 2010 Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 Customer Development Checklist for My Web Startup – Part 1 - Ash Maurya , February 16, 2010 How-to learn about angel/vc term sheets - Gabriel Weinberg , June 28, 2010 Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups (..)
I’m happy to add my own insights here for your consideration to her suggested eight essential lessons, with supporting casestudies, for evolving any innovative idea into a business reality: Every innovation must solve a customer problem. Write down your business model and five-year plan. Plan for change before the crisis.
You have no choice but to jump into solution mode for a bit to see if your casestudies on a successful implementation at other customers opens up the person you’re meeting a bit. The end goal in your meeting is to get the customer to trust you enough to talk about their existing problems.
9) In Getting The Band Back Together , I write about the power of serial Founding teams. There’s lots more info including videos, casestudies and more at www.ringrevenue.com. How has your history with Jason Spievak , Colin Kelley and the rest of the former CallWave team shaped and benefited the company?
I must admit I discuss this very frequently with portfolio companies but hadn’t thought to write about it. I need to give credit for the topic to PR Malloy who Tweeted me this question. msuster looking for an inspired post on when an exclusivity deal (w/ major industry player) works (cons as well) for an early stage tech co. —
We can now write $20M, $25M, and $30M checks to existing, breakout companies in our portfolio. Especially, since we are in SoCal and not in San Francisco, where although we've had some great companies lately, there are not as many casestudies of what a company could be.
One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. Most bloggers wouldn’t turn down the opportunity to make a full time income from writing their blog. Who are you writing to…What are their fears, their dreams, their lifestyles? Write your content.
Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, casestudy or whitepaper. In many cases, editorial content in an email newsletter is an effective manner of acquiring customers.
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