Remove Clearstone Remove Networking Remove Services
article thumbnail

Clearstone Backs Openbucks

socalTECH

Santa Monica-based venture capital firm Clearstone Ventures is backing a Bay Area gift card-based, payment network, Openbucks , as part of a Series A funding for Openbucks. in a Series A for the company, which allows users to trade in gift cards from a number of retailers to pay for merchandise and services online.

article thumbnail

Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Rubicon: CPMs Up For Ad Publishers

socalTECH

The firm, which pulls pricing data from publishers and ad networks using its service, said that it is seeing ad pricing jumps as big as 270% among music sites. Publishers use Rubicon's services to increase their take from so-called "remnant" ad networks. Overall, the firm reported CPMs are up about 38% in Q2. READ MORE>>.

article thumbnail

Rubicon Project Taps Barnum As New COO, CFO

socalTECH

Barnum was the COO and CFO at Business.com when it was acquired by Dex One, and also has served at Transaction Network Service and Rent.com. Rubicon Project provides an online advertising optimization service, which helps publishers maximize their revenues by strategically determining what ads and ad networks to display in real time.

article thumbnail

Rubicon Serves Up A Trillion Display Ads

socalTECH

Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network.

article thumbnail

Rubicon Project: 270 Percent Year over Year Growth

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. READ MORE>>.

article thumbnail

Rubicon Project Buys SiteScout

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.