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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.

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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. Treat every customer exceptionally before they complain. Even the best marketing doesn’t do it.

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7 Keys To Keeping Your Business Agile And Competitive

Startup Professionals Musings

If you aren’t yet adapting to the market and your customers, you are falling behind. I define business agility for my consulting clients as the ability to change your business rapidly to meet customer and environmental changes, with minimal organizational disruption and cost. Foster a collaboration culture, rather than competition.

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7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

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10 Keys To Real Innovation In Your Next New Business

Startup Professionals Musings

In my experience, finding real innovation in existing company environments is even tougher. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Training and coaching. Set milestones and meet them. Ownership. Value creation.

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8 Keys To Attracting More Talent Than The Competition

Startup Professionals Musings

The traditional model for hiring permanent employees who can grow their career with your company just doesn’t work, and can jeopardize your business before it even gets traction. By hiring contract experts, less oversight and coaching is needed. You all have to deal today primarily with on-demand customers in an on-demand economy.

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Five ways to make your company stand out.

Berkonomics

There must be at least several companies out there right now positioning to compete with you. And although many positioning efforts cross the lines between these, great companies play to the strength of just one. The five strategies: Picking one to emphasize. So, how do you position yourself to be a stand out? Using price creatively.

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