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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Train and coach continuously. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success.

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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.

Marketing 141
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13 Ecosystem Builders That Are Boosting Startup Growth

Tech.Co

If you’re an early-stage entrepreneur, technology has served you well. In 2006, a passion to help startups grew into Tech Cocktail , a company whose mission was to showcased burgeoning companies in bars around the country. The Foundation was created in 1997 by tech pioneers, Jean and Steve Case.

Startup 141
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8 Initiatives To Heighten Your Customer’s Experience

Startup Professionals Musings

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Train and coach continuously. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success.

Startup 154
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Praying to the God of Valuation

Both Sides of the Table

SEEING THINGS FROM THE VC SIDE OF THE TABLE While I was a VC in 2007 & 2008 those were dead years because the market again evaporated due the the Global Financial Crisis (GFC). Almost no financings, many VCs and tech startups cratered for the second time in less than a decade following the dot com bursting.

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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.