Coach Custom Sales Writing 
Both Sides of the Table
FEBRUARY 5, 2011
Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.
Both Sides of the Table
JANUARY 22, 2014
So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. VCs should be more of a coach than proscriptively telling you what to do. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A.
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Both Sides of the Table
SEPTEMBER 13, 2011
So I know I’m getting myself into a bit of trouble by writing this. They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. Similarly I talk to CEOs who can’t do a sales pipeline review with me. I think usually a COO title at a startup is an ego thing.
Both Sides of the Table
JULY 1, 2010
You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. An obvious example would be in sales. By going on sales calls you pick up directly the feedback of what customers want and also what they’re telling you about competition.
Startup Professionals Musings
APRIL 24, 2019
Based on my own experience in business over the years, and current coaching efforts, I recommend a focus on the following strategies and attributes: Make your customer the center of everything you do. Customers need to believe that you have their interests at heart. Highlight your credibility by visibility and relationships.
Both Sides of the Table
MAY 19, 2018
Your historical trading information including financials and a “customer file” which shows the history of your transactions so that investors can run “cohort” analyses Customer reference, personal references, key team members, compensation, cap table, stock option plan, etc. and then asking to take a brochure home with you.
Tech Zulu Event
NOVEMBER 30, 2012
CapLinked says the round of funding and new appointment are an advancement in their move to displace the legacy left by Virtual Data Room (VDR) with their intuitive new product for coordinating on complex business deals such as asset sales, financings, and mergers and acquisitions. 25 Years of Writing Code. and Schlumberger.
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