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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. These only come with the proper training, investment in tools, and focus on customer relationships.

Sales 147
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? I like the guidance from marketing coach David Newman’s classic book “ Do It!

Marketing 141
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8 Reasons Why Great People Make Processes Repeatable

Startup Professionals Musings

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Customers demand more engagement and flexibility. People-centric leaders drive ownership and engagement down to their customer-facing team members.

Coach 128
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LIVESTRONG.COM Challenges Users To Quit Smoking via iPhone App

socalTECH

Santa Monica-based LIVESTRONG.COM , the online health and fitness site joint venture of Demand Media and Lance Armstrong, said this week that it has launched a new, iPhone application geared at helping users quick smoking. Livestrong said its new MyQuit Coach iPhone application--which costs $3.99 READ MORE>>.

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7 Reasons A Good Team Merits Priority Over Procedure

Startup Professionals Musings

Every one of you business leaders I know struggles with the competing demands of finding and keeping employees motivated and satisfied, versus building and enforcing a set of repeatable processes that work. Leaders who focus on team communication are also more successful in dealing with partners and customers.

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7 Practices To Enhance Accountability In Your Startup

Startup Professionals Musings

If you demand accountability, but expect to make every decision, both of you will fail. Unfortunately, I often see goal misalignments with teams, such as marketing measured on sales volume, or sales measured on customer retention. Delegate control commensurate with accountability.

Startup 132
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6 Mindsets That Separate the Most Effective Leaders

Startup Professionals Musings

Leaders with this “be bold” mindset are willing and able to take radically unique direction-setting actions in the face of today’s pace of change and customer demands. Today even small businesses need complex organizations that work together in alignment, remote and online, including marketing, sales, delivery, and support.

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